Last week was a busy, busy week.  I got nothin’ done.

It started out pretty poorly with the death of my poor car.  After 11 years it done up and died. Fortunately, it managed to make it as far as the driveway before it expired. So I had to replace it in a hurry. Even more fortunately, I picked up a used version for a reasonable price.

Then on the weekend it got really busy. And in many ways much better.

You see my sister got married on Saturday  …. and we had a great time at the wedding.

It took place outside on the shores of Lake Ontario with the sailboats peaking through behind the wedding party.

And then came the party. For the first time in almost ten years I got a chance to dance with my wife. And I got the chance to dance with my daughter for the first time. The pain was well worth it!

So to celebrate I’ve got a “contest” for everyone.

Are you having problems finishing your book? Is writing your information product turning out to be more difficult than you thought?

A coaching session might just be the solution!

We’re going to give away five 20 minute coaching sessions with Glen or Paul. Each session is a $200 value but five lucky people will get one for FREE!!

Just go here and sign up  ….
20 Minute Coaching Session Giveaway

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Hi Folks

There’s a “new” SEO traffic technique out there that involves making comments to blogs for the sole purpose of getting backlinks (i.e. Google will raise your page rank based on the number of links to your site).

Now, I don’t mind the occasional link or two from my site — especially if it is a related to information product (aka learning content product) creation such as eBooks and Webinars and Seminars and Podcasts and Videos etc. etc. etc.. Even more so if you are in the marketing side — which I’m trying to stay out of. Hell, I’ll even promote my competition — content creation, SEO and web design.

Unfortunately, lately the level of spamming has gotten out of control …

The final straw came when a spammer decided to write negative comments and question my knowledge of writing. At my age and with my experience I bloody well better know what I’m talking about! And if information seems to come out of thin air, trust me every cc of that air has been earned.

So … I still welcome comments …  I love comments … and I promise any comments you leave are read (even if I don’t reply). Any suggestions for articles or courses will be considered (and keep looking at the blog ’cause they’ll probably end up as an article at least!)

However, I’m forced to:

• remove all URLs from your name (so no more free ride)
• remove all URLs from posts (unless they are relevant and earned)!
• require registration of people commenting.

Sorry, but a few bad eggs ruin it for everyone.

P.S.

I’m still focused on the course which I’m hoping to do in one mass next week. So blog articles will return … hopefully in two weeks!

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Did you enjoy the seminar on determining your niche strategy? Are you familiar with the term Risk Management — I am! Let’s say that this week’s seminar turned into a major pain in the

But at least the seminar turned out well when it finally ran!

We covered the basics for selecting your niche and your solution and doing the initial marketing strategy.

Next seminar is also part of the main home study course itself …

Developing your Product Funnel strategy

… is again marketing but this time we’re going to determine what courses and books you need and what media to use.

When … don’t know yet … next week maybe Monday or Tuesday….

Pre-register for the free webinar here.

Benefits?

1. Minimum 24 hours notice of the webinar
2. Minimum 2 hours advance chance to register
3. Some special bonuses that I’m still tossing around.

Remember there are NO free copies of these webinars available (They’re going to be sold. So you have to be  there to see it for free!)

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The first of the webinars is done.  I’d like to say without a hitch but …

At least everyone who attended enjoyed the seminar.

Next seminar is the first of the home study course itself …

Developing your niche strategy …

When … don’t know yet … next week sometime….

Pre-register for the free webinar here.

Benefits?

1. Minimum 24 hours notice of the webinar
2. Minimum 2 hours advance chance to register
3. Some special bonuses that I’m still tossing around.

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The first webinar of my product recording will be this afternoon….

For more information about the product as a whole check the last blog post….

For more information about the webinar itself … go check out my Free Webinar Pre-Registration page.

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Have you ever been working so hard that you start making dumb mistakes that only make more work?

Duh! Guess what I just did?

I wrote the first version of this — used the wrong title and left something off … then I forgot to tweet it!

Guess it was fate. After all would YOU want to give away more than $20,000?

No s&&&! It’s real and no joke.  And no trick. You can get over $1000 of training for free!

You see my marketing coach, Sean Mize, has been pushing me to add some more products in addition to my eBook over there on the right ….

And I need a marketing sample for my coaching … so I’m going to be running a …

FREE

Information Product Creation Course

PLUS …

A FREE Coaching Call

Wait a second … what do I mean by free? How’s that supposed to help me sell more product. And I’ve already got a free eBook course – what’s going on here?

It’s simple. In order to have product to sell, I have to create the product. That’s simple enough even for me. I could do it without anyone. But I don’t really like running webinars all by my lonesome. Besides it’s a bit of a waste of my very limited time.

So …. (And here’s the good part)

Over the next few weeks I’m going to be running webinars covering:

1. Researching Your Topic
2. Planning Your Products
3. Repurposing Right
4. Product Design & Creation (Designing For All Media)
5. Editing (Generic Editing)
6. Publishing (Publishing Alternatives)
7. Media Specific Topics:
   1. Creating/Editing/Publishing For Books
   2. Creating/Editing/Publishing For eBooks
   3. Creating/Editing/Publishing For Webinars
   4. Creating/Editing/Publishing For Video
   5. Creating/Editing/Publishing For Audio
   6. Creating/Editing/Publishing For Live Events
8. Writing Articles for Marketing

As you can tell from the titles, this is so new I haven’t even done a marketing twist on the titles! Not to mention decide how long to make the generic portions or even if I want to do them seperately! (Talk about agile … hah! This is madcap, break-neck, get-my-coach-off-my-back project management).

Unlike the Free course over there =======>
which was intended to be free from the start …. this is going to have a $997 price tag (cause my competitors charge $2,997 + for less) and be a multi-DVD, multi-CD (12 or more DVDs plus) physical product. (I still like $497 but everybody’s after me to charge more!)

PLUS: I’m going to run a group coaching session … all for free!

Yup, you heard right … one of my full group coaching sessions where you get to ask any question you want. Get any help you need. Basically you get me for an hour or so (or at least ’till the wife kicks me off the phone or you run out of questions). But I can’t handle that as many people in a coaching session as I can in a webinar.

So … here’s the deal.

Over the next couple of weeks (depending on workload) I’m going to run webinars.

• They will be limited to a maximum of 20 people each.
  
• They will be run erratically as I have time available.
• There will be NO recordings available (it’s a paid product)
• They will be announced to my mailing list ONLY
• I don’t HAVE to do them in the right order
• You have to agree sign a “standard” release as a participant. (So you can ask questions and I can still sell the product afterwards).

I’ll put up a signup page for each webinar when I announce it.

If you aren’t on my mailing list yet (and being a subscriber to this blog doesn’t count) …

look over to your right ————>

There’s a signup form for my mailing list. Signup and I’ll send you a notice of the next event.

PLUS:

You’ll have a chance to have a group coaching session with either Paul or myself. Our coaching sessions are currently one on one and we’re looking to expand to a more efficient model (Plus Sean’s yelling at me!). And to do that I need a sample session …

So … we’ll be having a REAL, LIVE, FREE!!!! Coaching session some time over the next few weeks. Same deal as the course webinars. However, the number of participants for this coaching session will be even less than for the webinars. You’ve got to be on my mailing list to be warned about it.

Now what’s this worth? I’ve got to be honest, I don’t do group coaching. But I do charge $2000 a day and up to my private clients for one-on-one coaching. And we trialed a simplified one-on-one coaching for $300 per hour for one-on-one coaching.   This is at least an hour (probably more) of coaching … It’s got to be worth at least $197. But let’s say it’s only worth $97.

Let’s add this up …..
Complete Information
Products Creation Course … value $ 997

Plus
Group Coaching Call … value $   97 +

Total Value $1,094 + what ever else I decide
to throw in

All just for your name and email address (and a later release)
over here >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

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Arrrggggg ….  This was supposed to go up on Friday but didn’t make it …

My marketing coach, Sean, has been pushing me to add some more products in addition to my eBook on “How To Write a How To EBook in 24 Hours or Less”.

And I need some materials for my coaching … so I’m going to be running a …

FREE

Information Product Creation Course

PLUS … A Coaching Call

Wait a second … what do you mean by free? How’s that supposed to help you sell more product. And you’ve already got a free eBook course – what’s the difference?

It’s simple. In order to have product to sell, I have to create the product. Cool? And I don’t really like running webinars all by my lonesome. Besides it’s a bit of a waste of my very limited time.

So …. (And here’s the good part)

Over the next few weeks I’m going to be running webinars covering:

1. Researching Your Topic
2. Planning Your Products
3. Repurposing Right
4. Product Design & Creation (Designing For All Media)
5. Editing  (Generic Editing)
6. Publishing (Publishing Alternatives)
7. Media Specific Topics:
   1. Creating/Editing/Publishing For Books
   2. Creating/Editing/Publishing For eBooks
   3. Creating/Editing/Publishing For Webinars
   4. Creating/Editing/Publishing For Video
   5. Creating/Editing/Publishing For Audio
   6. Creating/Editing/Publishing For Live Events
8. Writing Articles for Marketing

As you can tell from the titles, this is so new I haven’t even done a marketing twist on the titles! Not to mention decide how long to make the generic portions or even if I want to do them seperately! (Talk about agile … hah! This is madcap, break-neck, get-my-coach-off-my-back project management).

Unlike the Free course over there =======>
which was intended to be free from the start …. this is going to have a $457  to $997 price tag (cause my competitors charge $2,997 + for less) and be a physical product.

PLUS: I’m going to run a group coaching session … for free!

So … here’s the deal.

Over the next couple of weeks (depending on workload) I’m going to run webinars.

• They will be limited to 20 people each.
• They will be run erratically as I have time available.
• There will be NO recordings available (it’s a paid product)
• They will be announced to my mailing list ONLY
• I don’t HAVE to do them in the right order
• You have to agree sign a “standard” release as a participant. (So you can ask questions and I can still sell the product afterwards).

I’ll put up a signup page for each webinar when I announce it.

If you aren’t on my mailing list yet (and being a subscriber to this blog doesn’t count) …

look over to your right ————>

There’s a signup form for my mailing list.  Signup and I’ll send you a notice of the next event.

PLUS:

You’ll have a chance to have a group coaching session with either Paul or myself. Our coaching sessions are currently one on one and we’re looking to expand to a more efficient model (Plus Sean’s yelling at me!). And to do that I need a sample session …

So … we’ll be having a REAL, LIVE, FREE!!!! Coaching session some time over the next few weeks. Same deal as the course webinars. You’ve got to be on my mailing list to be warned about it.

Let’s add this up …..

Complete Information Products Creation Course … value $997
Group Coaching Call …                                                          value $97

Total Value $1,094 + what ever else I decide to throw in

All just for your name and email address (and a release)
over here >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

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• No related posts.

Somehow I don’t feel like trying to come up with blog ideas for writing. Guess the article writing has gotten to me. So for the next little while I’ll talk about building an ebiz instead.

Anyhow … hope everyone had a great Easter weekend … even if you don’t celebrate it directly.

This article marketing is driving me to distraction. One week the incoming traffic goes through the roof. The next the traffic goes through the floor. And it doesn’t seem to matter what is happening that week. It also seems that a lot of people who read articles don’t work for a living.

The other issue I’m running into is that EzineArticles.com is really erratic is approving my articles. I can submit a set of articles and have half of the approved within a couple of hours but the next set wait for two days.

But at least the process is bringing me traffic.

This week I get to see if adding a new category increases  (or decreases ) my traffic. I’ll let you know as soon as it becomes clear.

…. P.S. ….. Don’t forget that Friday I’m hoping to make an announcement so check back and see what it is!

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There’s one problem with working from home. You lose track of what day it is and niceties such as holidays tend to flit away …

I promised an announcement and a continuation of the article from earlier in the week. But today is Good Friday and Monday is Easter Monday. So I’m going to spend it with my wife and kids.

Sorry.  New posts starting Wednesday.

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Frank Kern stuck this up on his blog … and you’ve got to see it!

It looks like Google has finally done something great for the little guy. But it might just be more important than just that. You see one of advantages that the big guys have is that they can use more than just the internet to advertise. The Shopping Channel, Late Night TV, all of these are used by the real big guys to sell their products. By combining the media they create a stronger brand and a better level of sales than they could using just one media. It’s called synergy!

The problem has always been that you have to be really big to afford to compete in the traditional media. That’s why the internet was and is such a game changer.  It allowed the little guy to compete.

This just might change things yet again. By making TV advertising accessible to the small guy, that synergy is available no matter what size you are.

And that just might level the playing field yet again!

FYI $1.30/name is only slightly more than the standard internet value of $1/name. If you’re value per opt-in is higher then you might find this a useful technique.

We shall have to see.

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