2 Reasons To Write How To Books Part 2 – Publishing Your Book

The second major reason to write how to books is because you want to sell them. There’s two major ways you can sell how to books.

The first is the traditional method. You can sell your book to a traditional publishing house (Random, McGraw Hill etc). I don’t have the space in a blog to discuss that technique in depth. However, the basic process is to:

1. Build a list of agents who are currently looking for authors
2. Create a package (letter, outline & 2 chapters) to sell the agent
3. Mail out the package to the agents
4. Follow up as appropriate
5. Repeat 1-4 until successful (or you get feedback saying you’re wasting your time)
6. Create a detailed package to sell the publisher
7. Send the package to the agent
8. Let the agent do their job

Once the agent is successful, then you need to think about promoting your book.

The second way to sell is to self-publish. Now there are several ways to do this (including imitating traditional publishing) but the best method is as part of a information products business. Effectively, your book becomes one in a set of products which teach the customer or client a particular skill.

You’ll find as you try this that a real book is a big credibility boost. Yeah, sure you can get little PLR eBooks for $7. But a real book (100-200 pages) or ebook (60 pages) will get you both recognition and a good return. The problem, of course, is that video is both easier and more effective. However, it doesn’t carry the same cache. So when you design your product funnel you’ll want to fit a book in there somewhere if only to boost your credibility.

Now here’s the good news. All that work you put into learning our system is transferable. It works for any media you choose to put your course into. Of course, there are differences — which is why we recommend starting with a new content map for every media.  It’s also why we teach the whole system in media based chunks. But the basic technique and process is the same no matter the media.

So get out there … get learning and get earning!

Glen Ford