DT – Cover, Title, Copy, 1st Paragraph … your cover is critical to selling the book. Don’t skimp.

DT – Cover, Title, Copy, 1st Paragraph … your cover is critical to selling the book. Don’t skimp.

dt 084How many times have you found a book on Amazon, realized it didn’t have a cover picture and then gone on to pick another book that did have the cover? You’re not alone. When faced with a mass of information, our eyes are drawn to high contrast pictures and certain colors. We filter out the rest of the information. It’s a practice that has been necessary for our survival from the earliest moments of our species. It’s part of our DNA.

Modern internet selling has not changed this filter. We still choose the book that is most attractive to our eyes. We may not buy that book, but we will at least notice it and go to the next step. So if you want to sell your book, do not underestimate the importance of the cover. Spend time, energy, and yes, money, on getting the best cover you can. It will be worth it in sales.

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