Monthly archives for March, 2009

On Creating Content …. Courses out there

Mar30
2009 2 Comments

Written by Help Desk

I’ve been out there looking around the ‘net trying to find anyone who teaches writing ebooks and creating knowledge content.

And I’m feeling like Seargent Shultz – “I see Nuttinks, Nuuuuh..tinks!”

And in the process I’m getting to see lots of videos and webinars and other type presentations and I’ve become quite convinced of one thing …

Almost no-one knows how to create ebooks and other knowledge content.

And those who do – aren’t talking!

simply put, I’m not seeing a lot of people who know how to create knowledge content (that includes writing ebooks, designing courses and creating presentations). At least based on their materials … and the ones who seem to know how to do it aren’t publishing anything of any particular use. And neither are their disciples — who, generally speaking, are nowhere near as good with their materials!

And yet, I’ve been taught how to write courses and course materials. I know my partner has been. I know the training is available.

And yet, it’s obvious most people don’t know how to design a presentation. And the only courses I’ve found either teach how to market your ebook OR how to write your great work of fiction.

So why not? Is it a real lack of knowledge (lack of communications) or a lack of market?

I know that I’m either having or had the problems involved in creating content. And if I’m having the problems — most likely others are too.

I guess I’ll find out as I begin the actual process of bringing my ebook and courses to market.

Have Fun! Keep Learning! And Get Earning!
Glen

Posted in Building an eBiz, Creating Information Products, Write a "how to" book - Tagged book, course, how to, IM, lot, Part, process, Publishing, training, web, work, Write, Write a "how to" book

It’s Friday already

Mar27
2009 5 Comments

Written by Help Desk

Wee … it’s Friday …. and I’m going cross-eyed.

I’ve been busy … if you visit my writing ebooks site you’ll see that I’ve just updated the sales letter.

Like any editing it’s best if you leave it for a day or two before trying to fix it. Get yourself a wee bit of distance before trying to change it. Or at least that’s what the gurus say.

I’ve been busy this week. I’ve gotten my blog up (really — you’re kidding!). I’ve checked my keywords and rewritten the sales page to increase the use of keywords to as high as 3% (some are still much less). I’ve completed the ideas map for my ebook and passed it to my partner Paul for comment. I’ve also checked with my webhost (Doteasy — great company) for info on how to combine the blog and my main website (supposedly Google already does it — despite the opinion of some of the gurus). So things are going well at this point. No sales (or give aways …. I did tell you about my great Create Ebooks give-a-way, didn’t I? But hopefully they’ll come in time. And I’ve finished 6 chapters of the course.

I’ve also changed the blog a little as I try to get it the way I want it.

And HEY … my interview with Techrepublic has been posted. You can find it here.

So what’s on for next week? Firstly, I’m hoping to finish the course (or at least another 6 chapters). On Tuesday, I want to film a short FREE course on writing ebooks. Basically a quick version to show people how to create ebooks. And to build an email list. I’ll post the URL when the first one goes up. I’ll also be posting the video on Youtube so keep an eye out.

So that means on Monday I need to redo my Writing Ebooks idea map into a presentations idea map. Shouldn’t take too long but then comes the practice!

Also next week I need to write a 12 minute speech for my Masonic Speechcraft course on Saturday.

Once Paul gets back to me I also get to start writing Draft 1 of the Writing Ebooks ebook. I’d normally expect it to take at least two weeks or more so we’ll have to see how much the system will speed things up. I’m actually hoping to have the first draft mostly complete by Friday but we’ll have to see how time works out.

That’s it for now — back to work for me.

Have Fun! Keep Learning! And Get Earning!

Glen

Posted in Building an eBiz - Tagged bit, blog, book, Change, company, course, Doteasy, heck, how to, IM, MyBestCopy, Part, point, site, system, time, web, word, work, Write, Write a "how to" book

I’ve got a headache …. It’s called Info Products Marketing

Mar21
2009 Leave a Comment

Written by Help Desk

I’ve been working on my ebiz for the last 6 months or so. With most of the work happening in the last 3. And my head is about to explode.

I’ve listened to at least a dozen so-called gurus each trying to sell me their view of the internet business … some for BIG BIG bucks!

Anyway, I finally got tired and ordered a course.

I’ve spent the last three days trying to work my way through the first two chapters. Man, I wish these people would quit trying to sell me. I’ve bought the course, I don’t need to be sold any more! Yes, I know I need to work at it but come on … this is a course on building an ebiz NOT a motivational course. Where’s the beef!

Scary thing is I’ve seen enough of the course to know there is some good meat in it.

I’ve also learned something about training with audio and writing…. Note to self: It’s harder than it looks … try videos. And while interviews help keep people awake, they do nothing for the overload factor.

‘Course it could just be I’m getting old!

Have Fun! Keep Learning! And Get Earning!

Glen

Posted in Building an eBiz - Tagged Building an eBiz, business, course, Learned, training, work

Just Getting Started — Blogging by the slow of wit ….

Mar20
2009 2 Comments

Written by Help Desk

Welcome to my new blog…

Just to clarify … I’m the slow of wit … so maybe I should have said by not for….

Of course, I’ve written articles and books and copy (salesletters) before but this is my first try at blogging. I’m just a little bit slow I guess.

As you may notice when you visit the main site, I’m just getting going with this here new internet marketing biz thang…. so I’ll try and be good, let you know what’s happening and generally keep you up to date.

If you visit my main site www.mybestcopy.com/ebooks/index.htm I’m selling an ebook on How to write ebooks. Brilliant! Well to be honest at the moment I’m writing an ebook on How to write ebooks. And then giving away free review copies. That won’t last long however…. so if you want a copy hurry over.

The key to this is that if I intend to build a knowledge based ebiz I need to create ebooks. And having done so in the past, and having authored paper books, I KNOW just how much work is involved. Add to that creating courses to go with the ebooks and it doesn’t take much thought to realize that there’s got to be an easier way.

‘Course being a systems type I know how to build efficiency and creativity into a system. I know the tools and the tricks. And now that I’ve had experience as the author of books, I know how to turn it into a system. All I have to do now is document that system.

So as I travel along this route of building an ebiz and writing an ebook, I’ll pass along information on subjects that are near and dear to my heart — like writing ebooks. And being lazy writing ebooks. And I’ll pass along some hints on how to create ebooks. And just generally discuss the ebook business … which seems to be the darling of every internet marketing guru around.

None of whom tell you how to do it! As if you are supposed to just know how or absorb the ability from the ether.

Not likely. Writing ebooks is a craft and like any other craft, it can be taught. So if you want to author books keep an eye on this space. I’ll be filling it with hints and comments as I go.

As this project progresses, I’ll pass along my insights.

Have Fun! Keep Learning! And Get Earning!

Glen

Posted in Building an eBiz - Tagged bit, blog, book, Building an eBiz, business, course, how to, MyBestCopy, site, space, system, tool, work, Write, Write a "how to" book