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I’m ticked …
Notice my site … changed a bit hasn’t it.
Used to look consistent. Now … not so much. Used to be a mix-mash of traditional html, WordPress blog and forum. But at least it looked consistent.
Now not so much.
That’s not the least of it. I use WordPress to drive a number of sites that are part of the TrainingNOW family and a number of other companies (e.g. VProz) that I’m either involved in or otherwise have a relationship with (i.e. maintain). The problem is that WordPress broke all my sites in the last update.
Yes, I said broke my sites.
As a “former” techie, this ticks me off. But then again, I come from a platform that doesn’t EVER have legacy code in the way PCs do. Upgrade? Cool. But it had better not break what went before or it’s back to the drawing board. Which means there’s always new stuff to learn without unlearning the old. But that’s a heck of a lot easier than rewriting a million dollars in application code. (For the techies in the group, any html in pages was lost, workarounds around the menu stopped working around, and plugin options suddenly stopped the plugin from working. And oh yes, the theme I was using is no longer maintained so I couldn’t even keep the look consistent.)
But, since we’re all internet marketers here, I’m going to ignore the details and focus on the business effects.
Yesterday, was supposed to be a day of writing a new course. This week is turning into a write-off as appointments get in the way of producing. What was supposed to be a day of squeezing production between the appointments ended up being a day of fixing webpages. Including one that allowed my customers to download a product they had paid for. (At least it didn’t affect LearningCreators!). What really hurt was that this download was actually hit three times by the “changes”. No sooner did I fix one problem but another further down the stream appeared.
So what can we learn from this?
- Being able to download product is critical. (That means test it in full and fix it immediately).
- Don’t upgrade WordPress (or its plugins and theme’s) unless you have time to verify it hasn’t broken anything.
- If the pages need to appear consistent, then use WordPress for the whole site (not just the blog). Replacing a theme is easy. Replacing a theme and customizing it to look like your brand is not that hard. Replacing a theme and then customizing it to look identical to the html version is a major pain. (Technically, you can use a common CSS. But since WordPress has added improved Page handling, it isn’t necessary).
- Identify your critical processes (such as product delivery). Always have a backup ready to go at a moment’s notice. The backup should appear as transparent to the user as possible.
- Be flexible with release dates for product. Build in lots of time between completion and release. Then hope and work toward not needing that time.
- Watch the upgrade sequence. All themes and plugins should be upgraded shortly after a major WordPress release. If not, you need to check that they aren’t obsolete. If they are then you need to start the process of replacing them.
- Be flexible. Stuff happens. And always at the worst possible time.
- Don’t overcommit. You’re running a business (and have a life). That means you need to make appointments. But don’t let the number of appointments overload your ability to work on the business.
- Balance is needed in your business. Too much production and not enough marketing and you won’t sell. Too much marketing and not enough production and you won’t have enough product to sell. Too much production and/or marketing, at the expense of not enough administration and you could find yourself not being able to deliver what you sell. Or know what has sold and what you should produce. (Okay, I’m cheating here. This is actually something I’ve learned over the last six months. I just had it reinforced.)
- Project management rules are really business rules. The good habits that I’ve learned as a project manager are the same habits I need to remember as a business manager and entrepreneur. (Or vice versa)
Good luck with your business!
