An Atom Of Meaning — Some Internet Marketing Definitions #1
“‘Speak English!’ said the Eaglet. ‘I don’t know the meaning of half those long words, and I don’t believe you do either!’” Lewis Carroll
We’ve been tossing around this term “Learning Content” as though it means much more that just our company name!
Well it does!
So do most of the other terms we use …
So for this week — and maybe next — we’re going to define some terms and how they relate to each other.
So let’s start with the widest term…
What is an information product?
Although internet marketers tend to think in terms of one type of information product there are in fact a great number of them. Information products in general are any product which deals in information. That includes the manipulation of information as well as the provision of information.
In other words, some of the information products (and only some) are:
- Computer programs
- Databases
- Data analysis services
- Consulting services (but not contracting services).
- Coaching services.
- Information posting (e.g. Link Building Programs & Search Engine Submitters).
- Seminars, and courses
- Books and eBooks
- Articles and Magazines
And there are a large number of other items. In fact, some items are information products but are often considered to be more related to other classes e.g. Search Engine Optimization or SEO is considered to be either marketing or internet services but is actually more an information product than anything else. In fact, copywriting is a form of information product but is typically lumped into marketing.
In short, information products is a wide grouping of anything to do with data or information or the dissemination of that information. In practice, it is so wide that it typically must be broken into sub-sets in order to be a useful classification.
Having said that, internet marketers tend to think of information products as fitting into one of three groups … database services, courseware and software. The rest of information products tend to be assigned to something else — such as marketing or internet or consulting — or ignored.
