One of the problems I have is that I’m often forced to squeeze my time. I’m also an insatiably curious fellow. That’s why I leave research to my business partner. Frankly it plays to my weaknesses — time and terrier learning.
One of the solutions I have found to that problem is to play videos and audios in the background while I write. Or at least put words to pay since I typically have written the piece long before. It saves time, and I learn and work at the same time. For most of my findings the amount of attention I pay to the background is sufficient to learn the material.
Unfortunately, every once in a while I find my self stopping and paying attention to the background “noise”. Even worse sometimes I end up putting my work aside and picking up another page to begin work on an idea that the “noise” has burned into my brain.
That is the nature of this video I found on the TEDxWaterloo site.
One of the core elements of the Content Mapping system is determining what it is your reader wants to read. You never want to bother writing anything that your reader has no interest in. It doesn’t matter what media you choose. In fact, you need to do this no matter what business you are in (it applies outside of the Expert/Information Product/Training business too).
In the full Content Map system, there is a whole process associated with identifying and building upon this. In the Content Map itself, one half of the map is concerned with documenting and communicating that information to your hindbrain.
In the discussions on delivery, I regularly bring up the concept of presenting as though you were conversing with your audience. You want to sound like a conversation around the kitchen table. Or a bar if you’re more comfortable there. Or your living room Chesterfield. You need to talk to your audience in the natural way that you speak with your friends.
It is seldom that I have heard these ideas brought together and spoken of in quite so succinct and well thought out way.
So I present to you The Walrus … (in the much more agreeable and entertaining form of Shelley Ambrose)









