My background is in IT. I’ve been creating websites since the web was initially opened to the public. I even know why HTML is scripting not programming, what the initials mean and where it came from. (HyperText Markup Language was a subset/supraset of Standard Graphics Markup Language. SGML was a statndardized set of codes which controlled the big printing presses. Think typsetters marks).
In fact, my consulting business is in IT. Most of the training we do is in IT (or management skills).
But in this business I am first and foremost a business manager. An entrepreneur.
And at some point I need to decide. Is the work that needs to be done worth my time to do it? Would I be better off hiring someone and letting them do the work for me? Even though I can do it, it may not be worth my time. Better to throw $$$ at it than the one asset I can’t replace or increase – my time.
Lesson Learned #9:
Money or Time
If you want to play, you’ve got to pay. Your time is always more valuable than the guy beside you. The key to success is to know what you need to do, what you shouldn’t do and who to hire to do it instead. The corolllary is that hiring the cheapest isn’t necessarily the best way to get the job done. Sometimes, paying more is a better investment.









