Running Your Internet Business – Sense of Entitlement
Up until lately, I had thought that the sense of entitlement was limited to those who were younger than me. That my generation had created this sense as part of our growing up.
I was wrong.
My wife’s aunt demonstrated that very clearly. Because that was what was at the basis of her actions. She felt that she was entitled to anything Gerry had left behind.
As entrepreneurs we need to guard ourselves against this attitude … in ourselves, in our employees and in our clients. And learn to use it ethically.
So what is the sense of entitlement? It is a belief that for whatever reason, a person is entitled to something. That they have earned it, and they deserve it. That they should have it.
The truth, of course, is different. Yes, we may have worked for something. Yes, we may have, in the eyes of a rational God have earned it. But that is no guarantee that we actually will or should have it.
An entrepreneur sees this in their own actions. After all, we all work hard to build a business. We give up our time, energy and sweat. For those foolish enough we may even give up our family and health. But that is no guarantee of success. If it were far more people would be successful. And far fewer of the people who are, would be.
Life isn’t fair.
As entrepreneurs we need to leave the sense of entitlement behind. We need to try and try and try again. Sometimes succeeding, sometimes not. Sometimes failing through our own faults and sometimes suceeding despite them.
But never letting our sense of entitlement fool us into believing that we should stop or that we’ve earned our position. Because we haven’t. We may have paid for it, but we haven’t earned it.
We see it in our treatment of our suppliers. How many times have you said to a supplier … that’s too expensive, I can’t afford it. You should work for this amount. As if it’s their problem that you haven’t earned enough to pay the price. As Dan Kennedy recently remarked, “It’s not that the price is too high, it’s that your earnings are too low for it.”
We see it in our employees (or ourselves in that role). We see it in how they treat customers. Do the customers owe us their custom just for having the products? Do they have to buy just because we’ve gone out of our way? We’ve all seen this sense of entitlement in the poor treatment we’ve had in major department stores. Clerks who were more interested in discussing their latest date than in serving the customer.
We see it in our customers. We see them believing that we should give them free information just because we did so in the past. We see them wanting to pay rates well below fair market. We see them chasing the cheapest price without regard for the quality of the product.
This sense of entitlement is a failing we all need to fight against. Both in ourselves and in others. The truth is much less pleasant but at least we deserve the result.
Building an Internet Business Is not as simple as 1-2-3 but I believe the First Step should be learning how an Internet Business operates. And In a nutshell the way you do this, Is by you first becoming a student of the business learning all you can, then applying that and then reaping the benefits.
Absolutely … which is one of the advantages of an internet business. Mistakes in IM aren’t that expensive (at least not when compared to a bricks and mortar company). So experimentation is a key part of IM. Learning – both by studying and by doing/experimenting – is absolutely mandatory. You need to know how to run a business and you only really learn that by trying and applying the theories you learn elsewhere. The school of hard knocks isn’t forgiving but it does give the best lessons — if you bother to listen and learn.
My point was that as Entrepreneurs we sometimes fall prey to the (mistaken) belief that things should work and therefore we should be making money. Unfortunately, sometimes experiments fail. We need to be prepared to move on and accept that it wasn’t necessarily us. That life just didn’t swing our way this time.
I was also making the point that when working with customers we (and our employees) need to give customers the best we possibly can … even if they aren’t buying. And the fact that they aren’t buying today doesn’t mean they won’t buy tomorrow! Good customer service doesn’t entitle us to sales … but bad customer service guarantees that we won’t make sales we would have otherwise.
i am so interested in starting an Internet Business because there is a growing number of internet consumers today. I am still trying to learn a lot about managing and starting an Internet Business.
Good luck. Enjoy the ride.
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