Posts tagged book
What’s the difference between treating writing eBooks and Books as a business and treating it like a hobby?
In business you need to begin every project with three things:
- A clear idea of where the income is coming from
- Three written plans: marketing, fulfillment, administration
With a hobby, none of these is strictly necessary. After all, you are expecting to pay for your hobbies out of your regular earnings. If they happen to be able to pay for themselves — that’s great but not necessary.
Writing is a business and if you are going to write you need to realize that you are now an entrepreneur. A poorly paid one but an entrepreneur regardless. Of course, many businesses are run as if they are hobbies but that’s not a good thing.
You need to write with discipline. That means you need a reproducible process for writing. And you need to follow that process. You also need to write regularly. Procrastination will kill your writing business.
You also need a clear idea of where the money is going to come from. You must make a profit to remain in business. While a writer lives on dreams, your creditors do not. So if you want to eat you’ll need to create a business model and plan that clearly identifies where the money is going to come from.
Finally, no business exists in part. Most entrepreneurs start by focusing on fulfillment. After all, producing the product is probably why they are in business at all. That is a mistake. Without being able to sell your product, your business won’t last very long. And if the paperwork isn’t done, your suppliers will cut you off and the government will close your down.
Like this tweet? Get the complete collection from Amazon “101 Writing Tweets: 101 Tips and Tweets about Writing How-To Books for the Kindle” by Glen Ford
I’ve already planned out my next book. I just don’t want to write it. I’d rather write something different.
It’s also July 1, Canada Day and the 143 Birthday of Canada. Plus it’s the 200th anniversary of the war of 1812. (I’m reenact the battle of Fort George with my scout troop).
So put it all together and I’ve got our first sale of the year … (maybe longer)
Announcing the “1812 + 200″ Sale …
To make up for the lack of spare time in my life, I’ve decided to make you a very special offer. Okay, actually I’ve got my next book planned out and ready to write … and frankly I don’t want to do it. Soooo ….
If you’ve been meaning to write a book and just haven’t gotten it done, this offer is for you!
I normally charge anywhere from $5,000 to $10,000 for a ghostwritten book. But because this is the anniversary and it’s Canada Day and I want to do something different from what I normally write about. …
Get your own 100 page book written and formatted for Kindle for only $2012 U.S.
Okay I admit I’ve been standing too close to the cannons … but I want to write something different. This is a price that will never be repeated. (Especially if my accountant finds out — not to mention Paul ). And at this price I can’t do more than a few (like 1 or 2). But it’s your chance to get that book you’ve always wanted to boost your business. (And yes, you do own all the rights).
So what do you do if you want to write your own book?
I haven’t forgotten you either. Normally, we charge $5,000 U.S. to walk you through the process of writing your book, including planning the book, scheduling your writing time, help writing your book, editing your book, and helping with the formatting.
Get our hand holding service for only $2012 U.S.
So what happens if you’ve already got a book written?
Chances are you still need to format your book for the Kindle and for print. And you’ll still need a cover. We normally don’t do that for books we aren’t publishing through TrainingNOW. But if you paid someone else to do it you’d pay at least $300 to $400 ($90 – $200 for designing each).
Get our book design and formatting service for
only $201.20 U.S.
(Sorry, at this price we can only handle MS Word formatted books).
- At this price we can only accept a few orders … when we hit the limit we hit the limit.
- This is a time limited offer (expires July 7, 2012)
- Prepayment only (through PayPal).
- Hand holding service does not guarantee a book — only that
you get help and be held to account. If you don’t work you won’t succeed.
- Price is based on 250 words per page and 100 pages (i.e. standard double spaced manuscript format). We reserve the right to adjust the price for variation from that size.
- Ghostwriting service is for one revision only. Editing, proofreading and buyer changes are extra.
How to order?
Click here and send us an email. Tell me what you are interested in. Include your name, your email, and your phone number or skype id. (Skype id only outside of Canada & U.S. please).
And you could have your own book by August!
Well it’s Father’s Day once again. Time for reminiscing about fathers and the past. As you may know, my own father passed away shortly over a year ago. Father’s day was always a big day for us. A chance to thank my parents for everything they did for us (Mom got her own day but you know how things go).
But my daughter’s birthday and Father’s day are typically celebrated on the same day. So in my own home, Father’s day has been little more than a hurried “Happy Father’s day” as we rushed to arrange parties and fixin’s.
This year is different. We celebrated my daughter’s birthday last weekend and this weekend she’s off to go shopping with her aunt. So I’m sitting here, relaxing and thinking about Fathers and everything they give to us.
My own Father was an entrepreneur. As was his Father and his Father before that. All the way back to Thomas (great-great-) who left Wales (and maybe Ireland) behind to take his business to the new world. Maybe even before that. I’ve spoken before of how I learned to be an entrepreneur at my great-grandfather’s knee. And it seems to be something that is absorbed. (My brother and one sister are both entrepreneurs as am I).
My Father (and grandfather and great-grandfather) taught me to think and be an entrepreneur. My university taught me to be a businessman. The two together gave me a good base for all my entrepreneurial endeavours including freelance writing and training. And as frustrated as I get with the life, I hope my children will become entrepreneurs as they grow.
The sad reality is that we can no longer rely on a job. The big corporations have walked away from their responsibilities. Mutual respect and loyalty is a thing of the past. Just when wisdom is earned, and the joy of sharing is realized, the new corporation decides that they can no longer afford you. The current economic reality makes that trend even worse. Companies no longer dumbsize — now they disintegrate, all in the name of pleasing analysts who have no stake in the company.
The age of the entrepreneur is on us. Unfortunately, even entrepreneurship has its difficulties.
Last night, I published the Kindle version of Paul and my first book as an entrepreneur and publisher. “101 Limericks about Public Speaking” has been available for some time now. At first in PDF eBook form on our TrainingNOW.ca site and then in print. But now, it’s available in Kindle eBook. And in many ways, it represents the changes that are occurring in the writing business.
When I first started, marketers created systems and wrote them up as eBooks. These sold for highly inflated prices. After all, you were selling a system not a book. And the traditional publishers owned the print book market. You sold an agent who in turn sold the publisher who deigned to print and distribute your book. If you wanted to self-publish, you dealt with a vanity publisher.
Today, all that has changed.
Self-publishing is the rule not the exception. And while print books do sell still and will for some time, the eBook is the way of the future. Booksellers such as Amazon now set the tone and the price. And the big publisher is being squeezed out as the author’s realize they don’t get much from them in the new reality. On the other hand, other Booksellers (such as Apple and its iBookstore) have yet to recognize the changes and still give the publisher the power.
It may seem that I’m pro-Amazon’s and anti-Apple/Kobo/Nook’s stances. But the truth is both are valid. Amazon has recognized the new reality in the writer’s market. And they’ve taken advantage of their size to force their opinions on the publishing world. The Apple/Kobo/Nook camp has been slow to recognize the changes. And they’ve been slow to react. They’ve chosen to give up control to the big publishers.
The truth is in between. There are situations where the price of a book should include the price of the system. And there are situations where the price of the book should be low. The truth is that all four groups need to have input into the price of an eBook — the customer, the bookseller, the publisher and the author. No one group can dominate or the price will shift in their favour at the expense of the others.
Right now, the writing and freelance writing market is on the cusp of change. Where will we be tomorrow? Who knows?
Isn’t being an entrepreneur fun?
A professional artist has a clear and specific style. A way of drawing or painting that is as personal as a fingerprint. On the other hand, an amateur may not have a style. Or It may be borrowed or not consistent.
Writing is no different.
A clear and personal writing style brands the writer as a professional. They have a style that marks all their writing as their own. A style that is consistent and unique. Perhaps borrowed in part. Normally from a number of different master authors. In fact, ghostwriters illustrate this situation perfectly. You see, one of the skills that a ghostwriter has to develop is the ability to imitate their clients’ style. The ability to hide one’s own style. And the ability to do so without damaging one’s ability to write. And of course, without losing one’s own style when writing under one’s own name.
So how do you develop your personal style?
In this blog entry, I’m going to discuss three methods to help you develop you own style. Or perhaps I should be saying tips. In any case, these actions will help you to develop your own personal style. And one that you can be proud of.
The first tip is to write. If you want to have a style of your own, you need to practice. You need to isolate it and create a habit around it. Long. Short. Fast. Slow. Whatever your style is, you need to turn it into a habit of writing. And the only way to do that, is to practice writing with that style.
The second method or tip is to read. Yes, I said read. Read as much as you can. Read as widely as you can. Read and then read some more. Read good books. Read bad books. Read classics. Read modern pulp. Hey, read breakfast cereal boxes. You see, you can’t write well if you don’t know what well is. (Sorry about the grammar there!) And you can’t create your own style until you’ve read the writings of other masters. And sad to say, you also need to read those who shouldn’t write at all. After all, without something to compare to you won’t be able to identify what makes the master writer a master at his or her craft.
The third tip is to forget what you’ve been taught. In fact, you need to learn to write the same way you talk. Okay, I know that sounds very negative. It may even go against the grain. However, the truth is that schools teach you to write in a specific style. It’s a formal, error free style. It has a base in the universities of the 1800s. It’s a false, unnatural style. In fact, it even goes so far as to outlaw grammatical forms that are actually quite acceptable.
The result is a non-style which is complex and difficult to read. However, the language of the street, the language you actually use to talk with, is much easier to understand. It’s also personal and unique. It’s yours. And frankly, writing a book using your speaking voice would result in a much better written book than trying to imitate what your teachers taught. So try writing the way you talk. You’ll find your style and be much happier with the result.
Everyone has to begin somewhere. No one just leaps into the top spot in an industry. Or starts off knowing everything there is to know.
And that is especially true with freelancing. It doesn’t matter what type of freelancing. Computer work, software design, art, writing, bookkeeping. And it doesn’t matter how long you’ve been working in your field. Freelancing in a field is different than being an employee in that field.
Maybe you’ve written your first book or maybe your third eBook and you’ve gotten a taste for writing a book. So now you’ve decided you like it and you want to become a freelance writer. Good for you. But you’re going to find it’s a whole different world. So in this blog entry I’m going to share some tips to help beginners in freelance writing. To ease the transition as it were.
1. Freelancing is a business.
Being a freelancer might seem at first glance to be a form of employment. But it is a business and you need to think in terms of running a business. That means like any entrepreneur, you need to spend time working on your business. In fact that is your priority over working in your business. You are no longer a writer — you are an entrepreneur. So think and act like one.
2. Rainy days come sooner than you think.
One of the main pieces of advice that debt counselors give is to put away roughly six months of earnings. As a freelancer your goal is to put at least a year’s earnings away. And you need to start as soon as possible.
3. Time is a limited resource.
As a freelancer you’ll soon learn that you are being drawn in many different directions. If you let it you’ll soon find yourself spending too much time on one part of your business and not enough on another. You need to ensure that you are allocating time to each of the major elements of your business – marketing, finance, information, production. Each is important and each needs your respect and involvement.
4. Sometimes it pays to not do things.
Some people believe that no one can be an expert in everything an entrepreneur does. That’s just not true. In fact it’s easy to do. But what is true is that it isn’t wise to do so. In any job — especially running a business — there are jobs that you don’t do well. There are jobs you don’t enjoy doing. There are jobs that are worth less than other jobs. There are jobs that anyone can do. There are jobs that require specialized knowledge. And then there are jobs that you need to do yourself. And jobs that will earn you more by doing them. As a freelancer you need to identify which group those jobs belong to. And then hire someone else to do the less valuable, less enjoyable, less suitable jobs.
5. There is no such thing as downtime.
As an employee there will be the occasional period of unemployment. And vacation time. And holidays. And other than searching for a job most people take those times as relaxation time. As a freelancer, you will be out of work far more often. But that downtime isn’t. You need to spend the time wisely. Tip number 3 applies even during downtimes. Even if you allocate the time to vacation!
6. Showing is better than telling.
One of the key marketing tools you must develop from the first is a writer’s portfolio. As an employee your main tool is your resume. Not because it’s the best but because the person hiring uses the same rules for everyone. As a freelancer you’ll find you get hired by two disparate groups — those who know how to hire a writer and those who don’t. Your portfolio is what the people who know will want to see. So build it quickly and keep it up to date.
7. Keep your own counsel.
Complaining is an old privilege of employment. However, you’re not an employee. You need to appear professional. And professionals know how to keep their opinions to themselves. So don’t get involved in employee bitch sessions. While your customer isn’t always right, they are your customer. And their business is their own to run. Not yours.
Welcome to the third and last of the series of free videos on “Finding the Time to Write”.
If you want more information on this topic, check out http://www.learningcreators.com/buyvideoa.htm. There you’ll find a 2 DVD home study course on this topic.
Now so far, we’ve covered the three areas that you need to focus on in order to “Find the Time to Write”. They form what I’ve called the Work Equation. Unless you balance them, you’ll never find the time to write your book. You’ll just go from one problem to another. You fix one problem and you find another reason not to write. Just because it’s a series of excuses doesn’t mean it’s your fault. It just means you haven’t solved the whole problem.
Next, we covered the solutions to the whole issue. This is what we need to do in those three areas in order to ensure that we solve the whole problem.
We need to:
- Motivate ourselves – and keep our motivation up
- Find 4 hours of time per week as a minimum
- Make it as quick and easy as we can to write
Motivate, Find the Time, Use a System. Do one and the problem will reoccur. Do all three and you’ll succeed.
Now today, I’m going to give you three tips — one in each area — to help you create your own system. By the way, these are different tips from those in the DVD workshop.
So let’s get started.
First off, you need to build your desire to write your book. To do that you need to motivate yourself just like you would for any other employee. And then, you need to sustain that motivation.
Picking the best motivation involves a number of models that I frankly don’t have time to show you in 5 minutes. In our two DVD course, we can go through the most important but in 5 minutes, there’s just not enough time. Sorry.
So my tip, instead, is going to focus on how to sustain your motivation. How to actually motivate you after you’ve chosen your motivations.
All of the windows operating systems – XP, Vista, and 7 can replace the picture you use behind your desktop. With Vista and 7, you can use a slide show. With XP, you need a tool you can download from Microsoft. If you use a Mac, you can also do a slide show.
Find yourself pictures that illustrate why you are writing your book. Find pictures that illustrate what is motivating you. Pictures that will inspire you. Then use a picture manipulation tool — Paint will even do the job — and add a phrase or sentence to drive the point home.
Then all you need to do is add the pictures as a rotating slideshow desktop.
Whenever you aren’t taking up the whole desktop with a program, you’ll see the reasons for writing. Even if you only see a part of the picture, it’ll help to focus your mind on your motivations to write a book.
Now the second part of the solution is that you need to find the time to write.
So how much time are you going to need?
At your most efficient, you can expect to write about 5,000 words in one morning. Now for most people, that’s also the most you can reasonably expect to write in a day. That means that for a 100-page book you’re going to need about five writing days or five four-hour blocks of time to write. Plus you’ll need a little bit for research and planning. But that you can squeeze in anywhere. We’re talking an hour here, an hour there.
Once you’ve eliminated all the time you waste, you may find that you still can’t get enough time to write a book. So try hiring a temporary worker to take on one of your tasks. Writing your book is presumably worth more than the ten or twenty bucks you’ll spend on getting your lawn cut. Or on babysitting or on cleaning the living room. Check out your local high school. They sometimes have students who are looking for spending money. Or even work-terms. Having a research assistant for free, may help you finish your book sooner.
The third part of the solution is a little more complex. It’s the system you use to write. It’s more complex because it includes the writing processes but also your environment and your work habits.
Your environment has a major effect on how fast you can write. But sometimes it’s good to slow things down – slightly. This preparation time can help you to focus yourself on your writing. That’s part of the reason you should always edit your previous day’s writing before you begin today’s writing.
Creating a ritual — any ritual — will also help. It doesn’t have to be complex. In fact, simple and fast is better. But it says to your brain — “It’s time to write now.” For example, checking my backpack to be sure my computer, my notebook and my pens are in the backpack is part of my ritual. Even though it’s done about fifteen minutes (or more) before I write. It helps me to prepare.
To create a ritual you need to do something the same way, every time. That causes your brain to link the steps. And that means that one of those steps needs to be writing. So when building the ritual you absolutely MUST produce some writing. The second sub-tip is that it takes roughly 28 repetitions to create a ritual or habit.
Okay that’s the end of the video course. I hope you found it interesting and useful. Thank you for your time and attention.
If you want more information, you can always check out the blog. However, we also have a 2 DVD home workshop that covers the information in these three videos in much greater detail. Now this home video workshop is essentially the same information we had in our full day live workshop. We’ve even included the same exercises that we used. We’ve just called them homework. So this is over two and half hours of pure information. Plus guidance developing your own responses — your own customized solution. We walk you through the entire process. From identifying where you are weak to choosing where you are going to write. And everything in between.
You can find out more information by going to http://www.learningcreators.com/buyvideoa.htm
“The artist is nothing without the gift, but the gift is nothing without work“
Emile Zola (1840-1902) French artist and philosopher
Welcome to the second in our series on “Finding the Time to Write”.
Now in the last session we discussed the real problem that we have. We cover it up by calling it “Not enough time to write” or some such excuse. Let me be clear here. I’m using the word excuse here because it focuses on a symptom or a solution. Unless we focus on the real problem, we won’t be able to solve it. What’s the real problem? The real problem is simply “Not being able to get our book written”.
Examining that problem led us to the Work Equation. When that equation gets out of balance then we can’t get any writing done.
Cool so far?
Okay, in the next six minutes or so of this session we’re going to talk about identifying a solution to our problem.
So how do you get the Work Equation back into balance? How do you make sure that you are really going to write?
The answer is that you need to deal with all three elements of the work equation. Doing just one won’t cut it. That’s why you get the usual advice that just doesn’t seem to work. It’s not that it’s wrong per se. It just doesn’t work because it focuses on only part of the problem.
Yes, the solution is personal. My solution won’t work for you and your solutions won’t work for me. That’s fine. And yes, you can make poor decisions and poor choices. It’s unlikely given the problem but you can do it. Nevertheless, it’s not you.
The advice you usually get won’t work for anyone … except in a few unusual cases. It’s the advice itself that’s wrong.
In the last session, I gave the three most common versions of advice that are used to fix the problem of not being able to write a book. You’ll notice that “Figure out why you’re writing” and “Visualize the result” are focused on building the desire to write. “Just get it done” is focused on the system. Okay, I’m being generous here. Some people just like being cantankerous. But I’m going to give them the benefit of the doubt. I’m going to focus on the positive here and presume they are talking about following a particular system.
The fourth most common piece of advice I didn’t really mention last time. It is usually referred to as building time management skills. This is focused on the ‘available time’ part of the equation.
And that’s why they don’t work. They’re all attempting to fix all of the problem by only fixing part of the problem. And since they don’t fix the whole — something else just goes wrong. You get past that bump and run into a wall.
So how do we deal with the whole? How do we fix the whole problem?
That’s where the three elements come in.
Now the first element is Desire. To build that up we need to focus on motivating ourselves. No different than any other employee. Just part of being a manager. We have to work too. We’re employees too. So you need to manage yourself. And part of that management is to keep yourself focused and interested in producing. In other words — motivated.
Now there’s two parts to motivation. The first is to figure out what will motivate you. “Figure out why you’re writing” as the guru said. Not entirely bad advice, just incomplete. The second part is that you need to continually reinforce the motivation. Motivation fades with time. It’s not a one-time effort. You need to continually motivate yourself.
The second element is Time. Let’s get practical here for a second. If you don’t have at least four hours to write per week, you’re never going to finish. Sorry. Even at four hours a week, you’re going to have a problem maintaining your motivation over the two months it will take to write a short 100-page book. So you need to find the time. And that means you may have to adjust your current schedule.
Look, we’re all busy today. I don’t know anyone who can just sit around for four hours a week. Or anyone who has a spare 24 hours to spend in a week. If you want to write, you’re going to have to become more efficient and more effective with your time. You’re going to have to steal minutes from other tasks.
Finally, the third element is actually three separate elements we can combine into one. Overall, I call it “The Effort Involved”. The solution to that piece of the pie lies in what we term your writing system. Now, I’m changing hats here for a second and talking from a Process Analyst point of view here. That’s why the “We”. It’s plural not royal. Okay? A system — any system — consists of process, environment and agents. How you write is the process. You’re the agent in this case, so we’re really talking about your work habits. And by environment, we’re talking about where you write. Mix them together and you have a writing system.
And your writing system determines how long it will take you to write and how easy it will be.
So the solution to finding the time to write is really a combination of Motivation + System + Stealing Time from your busy day.
Now here’s the kicker. You’re going to have to determine the details of the solution yourself. Why? Because it needs to be customized for you. What works for me won’t work for you. What works for you won’t work for me.
However, there are commonalities … ideas that I can share from which you can pick and choose exactly what you will use. And that’s what the next session will be about.
I hope you enjoyed this session and that you found it useful. In our next and last session, I’m going to give you three practical tips to help you develop your solution to the problem of finding the time to write. And I’ll also have a very special offer for you.
Next & Last Session – Due Friday!
Welcome to a five minute presentation by LearningCreators. This is the first of three presentations on this topic. So what’s the topic?
It’s probably the most common problem my customers complain of … Finding the time to write.
Everyone has a slightly different cut on the problem … “I don’t have the time to write because I work all day” or “I have to get my kids to school and soccer and football and … ” or maybe it’s a matter of “I don’t want to start because I’m not sure people will want to read it”.
But there’s one common theme throughout this …
And that tells me there’s a problem.
You see there’s a problem with problem solving. And providing excuses is a symptom of that problem.
In order to solve any problem, you need to be solving the real problem. You need to solve the problem that’s underlying the stated problem. You need to drive down to the core of the issue.
In North America especially, we have a tendency to state problems in terms of one particular solution. And we have a tendency to focus on symptoms and panaceas rather than looking at actual causes and actual solutions. But that doesn’t help to cure problems. In fact, it leaves us chasing solutions to one symptom after another.
And that means if you look around you’ll find all kinds of “solutions” to the time problem. Everyone has a solution to finding the time to write.
For some gurus it’s “Figure out why you want to do this and that’ll carry you through”. All you need is to do is build up your desire.
And then there’s the new agey gurus “Visualize the result if you do it and magic will happen.” They believe that if you dream it hard enough the universe will just magically make it happen.
And then there’s always the disciplinarian in the bunch who says, “Shut up, sit down, write. And stop cryin’ about it.” They don’t exactly give you a lot of latitude in fixing the problem. But that’s okay ’cause they don’t exactly give you a solution either.
The problem with all those solutions is they don’t seem to work.
You try one solution after another and they just don’t sustain you. You still haven’t got the time to write.
So you go on and you try someone else who says basically the same thing in different words, and guess what. It still doesn’t work.
So you start thinking it’s your fault… or you give up entirely. Well, guess what?
It isn’t your fault.
You have a problem and no one has bothered to help you solve it. You need to know the real problem if you’re going to solve the problem. And that’s what we’re going to talk about today.
So what’s the real problem?
You want to write a book or create a course or whatever … but … it never seems to happen.
Well duh … I know it sounds really silly and simplistic. That’s because it is.
No one said the problem had to be hard. It just has to be the real problem and not a symptom or a solution.
The problem isn’t that you don’t have the time. The problem is that you want to write a book or create a course and it isn’t happening. You can’t seem to build the energy to start and finish it.
One potential solution is that you need to find the time. But it’s only one solution. And that means that even if you find the time you’ll may never actually finish your book. Why? Because you’ve fixed the symptom not the problem.
We need to get further in behind the problem . We need to explore the situation a little deeper.
It turns out that how much writing you do is a combination of five elements.
- Your desire to write
- The amount of time you spend
- How hard it is to write
- How quickly you can start
- How effective you are at writing
You can combine the last three together to make things a little bit easier to understand and work with.
We call the result the Work Equation.
The amount of work you get done is proportional to
- The effort involved in writing
- Your desire to write
- How much time you have to write
If you aren’t writing, you’ve allowed one of the elements to overload the function. Something — we don’t know what — is out of step with the rest of the function. The result is that you aren’t getting anything done. And you aren’t going to get anything done until you get all the elements into alignment.
So what’s the solution?
Well that’s the topic of our next 5 minute presentation. I hope you’ll join us again in for the next presentation. I hope you’ve found this presentation has helped you get a better handle on your own problems finding the time to write. And that you’ll join us for the rest of the presentations.
Next Session – Due Thursday!
Hey check it out …
TrainingNOW (our publishing arm) has published a new book How To Build A Raised Garden Bed on the Amazon Kindle. Two seperate step by step plans to build a raised garden bed or box, plus suggestions on how to fill it and lots of ideas on where to go from there! Trust me these are easy to build.
Currently only available on the Kindle. You can buy it from Amazon at http://amzn.com/B005J2MW3W
Oh, yea — price. Would you believe only $4.97 U.S.. (Also available on Amazon U.K. and Amazon Germany)
So why am I announcing it? It was written using our system!
One of the basic rules of internet marketing is that you need traffic. Everything starts with the traffic. It’s like a bricks and mortar store. If people don’t come into the store it really doesn’t matter how good your product is, how competitive it is or anything else. Without the foot traffic you aren’t going to sell anything.
And it’s no different over the internet.
In order to have an audience — readers, course attendees etc. — you need the traffic. After all, not everyone who investigates what you offer is going to want to listen/read/watch it. You need enough people passing by in order to get enough people to stick around.
So how do you do that?
One of the best techniques is Article Marketing. Many traffic techniques drive traffic to your site. But it’s often the wrong type of traffic. And that just chews up bandwidth and money. Article Marketing drives high quality traffic — traffic that sticks around and eventually buys.
Now, I’m no slacker when it comes to Article Marketing. But I’m also not the number one author on EzineArticles.com. My coach, Sean Mize is.
I’ve arranged with Sean to make his 6 MP3 audio series Article Marketing Advanced available to you. It will show you how to write articles that drive traffic that sticks, where to post your articles, and much, much more. You can find more information here.