Posts tagged Doteasy
Well, that was fun NOT! :D
So here’s what happened. We originally set up one site — TrainingNOW.ca. It was meant to be a simple brochure type site advertising our company, its services and our courses.
Unfortunately, things change … (bad word, bad, bad, word) … and we realized that a) we needed to sell our training over the web rather than live b) that we needed to sell other products and c) we were trying to sell too much through TrainingNOW.ca.
Cool. No big deal. Sometimes it takes a bit of convincing. A little learning. We’re not all born marketers, after all. ;>
So we set up a couple of new sites (learningcreators.ca, contentcreators.ca) to promote the extra services beyond the actual courses. No big right? Basic brochure sites. (Okay, so we started to …. it’s a work in progress. Work with me here).
Then we realized that LearningCreators should be doing more than just creating learning content or info products for other people. Better to teach people to fish than to do the fishing ourselves! So we set up LearningCreators.com.
That’s where the first of the problems came in. You see we started out by testing the waters using MyBestCopy.com. When it looked like the market was viable, we created the LearningCreators.com site. Including the blog.
But one of the things we learned was … in order to improve your SEO ratings you really, really need a blog.
No biggee. We created a blog on MyBestCopy.com. It worked. It drew viewers. Just copy it over and we’re set. Right! Nope.
Try as I might, I couldn’t convince any of the sites that www.LearningCreators.com and apps.LearningCreators.com were the same site (domain). So nothing I did on the blog helped the main opt-in & sales pages.
Meanwhile, we’ve been approached to host the training courses of another company. Great. That’s what TrainingNOW.ca is all about. Publishing training and training materials (e.g. books, DVDs etc.). But that meant we needed to upgrade from the basic Doteasy package to the fancy, dancy, super-special Unlimited plan.
Fine. Couple of headaches but no big woop! Cool so far….
But if we did that then there was no need to use the somewhat limited blog facilities provided by Doteasy for their basic customers. We’d be better off switching to WordPress like everyone told us to.
Silly sods … we believed them!
Sit back, grab a coffee. There’s enough material here to keep this blog alive for a week!
For those of you who were hoping I’d start keeping this blasted blog up to date …. sorry.
So what’s happenin’ now?
We’re changing again. We’ve updated the TrainingNOW site to better capabilities and are now going to host LearningCreators.com on it.
Why? Mostly because the site we have now is a proprietary blog tool (DOTEASY provides it) and is actually located in a different location. So Google et al. thinks this is a seperate site.
We, on the other hand, think it should be part of the main LearningCreators.com site.
By moving this site over to the upgraded TrainingNOW site, we get to use WordPress (much more powerful) and also to include it inside the LearningCreators.com site.
But of course, there’s a heck of a lot of work involved. So that’s my focus over the next week. New blog entries need to wait until I can move the site over.
But I will be back …. probably with some comments on spending money.
Keep Learning & Get Earning
Glen Ford & The LearningCreators team.
Wee … it’s Friday …. and I’m going cross-eyed.
I’ve been busy … if you visit my writing ebooks site you’ll see that I’ve just updated the sales letter.
Like any editing it’s best if you leave it for a day or two before trying to fix it. Get yourself a wee bit of distance before trying to change it. Or at least that’s what the gurus say.
I’ve been busy this week. I’ve gotten my blog up (really — you’re kidding!). I’ve checked my keywords and rewritten the sales page to increase the use of keywords to as high as 3% (some are still much less). I’ve completed the ideas map for my ebook and passed it to my partner Paul for comment. I’ve also checked with my webhost (Doteasy — great company) for info on how to combine the blog and my main website (supposedly Google already does it — despite the opinion of some of the gurus). So things are going well at this point. No sales (or give aways …. I did tell you about my great Create Ebooks give-a-way, didn’t I? But hopefully they’ll come in time. And I’ve finished 6 chapters of the course.
I’ve also changed the blog a little as I try to get it the way I want it.
And HEY … my interview with Techrepublic has been posted. You can find it here.
So what’s on for next week? Firstly, I’m hoping to finish the course (or at least another 6 chapters). On Tuesday, I want to film a short FREE course on writing ebooks. Basically a quick version to show people how to create ebooks. And to build an email list. I’ll post the URL when the first one goes up. I’ll also be posting the video on Youtube so keep an eye out.
So that means on Monday I need to redo my Writing Ebooks idea map into a presentations idea map. Shouldn’t take too long but then comes the practice!
Also next week I need to write a 12 minute speech for my Masonic Speechcraft course on Saturday.
Once Paul gets back to me I also get to start writing Draft 1 of the Writing Ebooks ebook. I’d normally expect it to take at least two weeks or more so we’ll have to see how much the system will speed things up. I’m actually hoping to have the first draft mostly complete by Friday but we’ll have to see how time works out.
That’s it for now — back to work for me.
Have Fun! Keep Learning! And Get Earning!