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How to Find The Time To Write (part 2)
1“The artist is nothing without the gift, but the gift is nothing without work“
Emile Zola (1840-1902) French artist and philosopher
Welcome to the second in our series on “Finding the Time to Write”.
Now in the last session we discussed the real problem that we have. We cover it up by calling it “Not enough time to write” or some such excuse. Let me be clear here. I’m using the word excuse here because it focuses on a symptom or a solution. Unless we focus on the real problem, we won’t be able to solve it. What’s the real problem? The real problem is simply “Not being able to get our book written”.
Examining that problem led us to the Work Equation. When that equation gets out of balance then we can’t get any writing done.
Cool so far?
Okay, in the next six minutes or so of this session we’re going to talk about identifying a solution to our problem.
So how do you get the Work Equation back into balance? How do you make sure that you are really going to write?
The answer is that you need to deal with all three elements of the work equation. Doing just one won’t cut it. That’s why you get the usual advice that just doesn’t seem to work. It’s not that it’s wrong per se. It just doesn’t work because it focuses on only part of the problem.
Yes, the solution is personal. My solution won’t work for you and your solutions won’t work for me. That’s fine. And yes, you can make poor decisions and poor choices. It’s unlikely given the problem but you can do it. Nevertheless, it’s not you.
The advice you usually get won’t work for anyone … except in a few unusual cases. It’s the advice itself that’s wrong.
In the last session, I gave the three most common versions of advice that are used to fix the problem of not being able to write a book. You’ll notice that “Figure out why you’re writing” and “Visualize the result” are focused on building the desire to write. “Just get it done” is focused on the system. Okay, I’m being generous here. Some people just like being cantankerous. But I’m going to give them the benefit of the doubt. I’m going to focus on the positive here and presume they are talking about following a particular system.
The fourth most common piece of advice I didn’t really mention last time. It is usually referred to as building time management skills. This is focused on the ‘available time’ part of the equation.
And that’s why they don’t work. They’re all attempting to fix all of the problem by only fixing part of the problem. And since they don’t fix the whole — something else just goes wrong. You get past that bump and run into a wall.
So how do we deal with the whole? How do we fix the whole problem?
That’s where the three elements come in.
Now the first element is Desire. To build that up we need to focus on motivating ourselves. No different than any other employee. Just part of being a manager. We have to work too. We’re employees too. So you need to manage yourself. And part of that management is to keep yourself focused and interested in producing. In other words — motivated.
Now there’s two parts to motivation. The first is to figure out what will motivate you. “Figure out why you’re writing” as the guru said. Not entirely bad advice, just incomplete. The second part is that you need to continually reinforce the motivation. Motivation fades with time. It’s not a one-time effort. You need to continually motivate yourself.
The second element is Time. Let’s get practical here for a second. If you don’t have at least four hours to write per week, you’re never going to finish. Sorry. Even at four hours a week, you’re going to have a problem maintaining your motivation over the two months it will take to write a short 100-page book. So you need to find the time. And that means you may have to adjust your current schedule.
Look, we’re all busy today. I don’t know anyone who can just sit around for four hours a week. Or anyone who has a spare 24 hours to spend in a week. If you want to write, you’re going to have to become more efficient and more effective with your time. You’re going to have to steal minutes from other tasks.
Finally, the third element is actually three separate elements we can combine into one. Overall, I call it “The Effort Involved”. The solution to that piece of the pie lies in what we term your writing system. Now, I’m changing hats here for a second and talking from a Process Analyst point of view here. That’s why the “We”. It’s plural not royal. Okay? A system — any system — consists of process, environment and agents. How you write is the process. You’re the agent in this case, so we’re really talking about your work habits. And by environment, we’re talking about where you write. Mix them together and you have a writing system.
And your writing system determines how long it will take you to write and how easy it will be.
So the solution to finding the time to write is really a combination of Motivation + System + Stealing Time from your busy day.
Now here’s the kicker. You’re going to have to determine the details of the solution yourself. Why? Because it needs to be customized for you. What works for me won’t work for you. What works for you won’t work for me.
However, there are commonalities … ideas that I can share from which you can pick and choose exactly what you will use. And that’s what the next session will be about.
I hope you enjoyed this session and that you found it useful. In our next and last session, I’m going to give you three practical tips to help you develop your solution to the problem of finding the time to write. And I’ll also have a very special offer for you.
Next & Last Session – Due Friday!
Lessons Learned #6 – Shizzle Happens
3One of the problems with being a Project Manager is that I’m supposed to know how to organize tasks so that they get done. That includes a healthy dose of “”what happens if”. Known formally as Risk Management. Known informally as, “How am I going to get myself out of it when the effluvium hits the rotary air handling device?”
Of course, for a client I would never dream of doing even the smallest project without at least a minimal bit of project management.
For myself it’s another story entirely.
Which is what went wrong with this project.
Now, I admit that this project was struck by a somewhat excessive number of shizzle floods (movements ???? Or is that too obvious?). My partner became unavailable just when I needed him. I got sick. My entire family got sick. We ended up taking care of a friend who was recovering (poorly) from an operation. A large number of the templates ended up not working (including this one btw). Conversion was a problem. Things happened without warning and out of order.
As a result this took much longer than I would have expected. Even given that it was a learning experience and with all the problems encountered.
Mind you I might be just expecting too much…..
(BTW … risk is often misunderstood to be a negative. It isn’t. That’s a threat or a potential loss. A risk is the potential for an unexpected situation to occur. The situation could be negative BUT it could also be positive. So finding the perfect solution right off the bat was also a risk. In fact, I discovered the perfect themes right away … except that it wouldn’t work for what we were trying to do. If I could have used them I wouldn’t be writing this series at all! Now I need to figure out how to use them later…)
Lesson Learned #5:
Be Prepared … aka Shizzle happens!
No matter how small the project, it is important to spend some time doing risk management. What could go wrong? How will it impact the project? What can be done to overcome or avoid it? How likely is it to occur?
There are four risk events that appeared in this project:
- What if key people aren’t available, have their time severly restricted or aren’t functioning at peak?
- What happens if secondary people aren’t available, have their time severly restricted or aren’t functioning at peak?
- What happens if software doesn’t work as expected?
- What happens if things occur out of order or sooner than expected?
Learn & Earn!
Glen
Lessons Learned #5 – A Second Point of View
8Due to reasons beyond our control, much of this conversion ended up on my shoulders.
Ignore the amount of work involved. Yes, it would have been nice and we would have been up sooner with less pain. But that’s not the big advantage of working with a partner.
The big advantage is having a second pair of eyes.
You’ll notice that I’ve said several times that there are a lot of very talented web designers out there. Yeah, well they’re all producing multiple great designs.
Quite frankly, there is an embarassment of riches out there for free or almost free! The problem is choosing which design(s) to use as the base – and how to tweak the design. That’s where a partner is most useful.
Start by creating a list of designs that you like. Let your partner go through the list and select out the designs that they like. Then repeat until you are down to one design. One trick is to drop 1/3 of the designs each time. So let’s say you start with 12 designs. Your partner would pick the 8 designs they like the best. Then you would pick the 6 designs you like best. And so on.
There are also a number of other decisions that are helped by a second point of view — from structure to widgets to other software. Having a partner to discuss problems, and arbitrary decisions is invaluable.
A business partner is best, but even if you don’t have a business partner, a spouse or trusted friend is better than trying to go it alone.
Lesson Learned #4:
Two Heads Are Better Than One
Don’t overestimate the value of a second point of view.
There will be many times that you will become overwhelmed with the number of choices available to you.
Some of those choices are mostly arbitrary or esthetic in nature.
And yet, you still need to make the best choice you can.
That’s when a partner is invaluable. Someone to argue with you over a solution. To make choices based on their esthetics. To just be someone other than yourself.
Lessons Learned #3 – Quality in WordPress Themes #2
11So I’ve gone looking through all these themes and what do I find?
Lots of really talented web designer/artist types. With zero ability to develop web programs.
I also found (almost) zero theme’s that matched my needs — artistically or functionally.
In fact, the only theme I found that I liked was so limited that I couldn’t use it and couldn’t adapt it – at least not without a major rewrite.
And while it’s nice … it ain’t got that special thang!
So I’m going to end up going through this process all over again. Fortunately, not as extensively.
So what’s the solution?
First break the problem into two parts. After all, it’s going to take two different specialists to solve the problem. The artist/designer to look after the overall graphics look. And the web developer who makes sure all the php and xhtml and other bits and pieces actually work. Especially the menus.
WordPress is very powerful. It’s very flexible. But it does do only one thing and does it in a particular way. There’s only so many choices that make sense. Unless of course you are really creative in your business. And the truth is there’s no point. This is a business tool not a personal toy.
That means that there are perhaps 1/2 dozen different variations on layouts for the WordPress theme. Plus a half dozen or so menu possibilities.
Spend some time, identify the ones you like and will use. For example, all the ones that have a left sidebar are out. Why? Because Google doesn’t like left sidebars. So there’s no point designing one. (Yes, there are exceptions — this is an example only).
You’ll end up with a selection of basic templates. You should also end up with a basic set of requirements/needs. Hire a web developer and have him/her develop a theme for each of those templates you may want to use. You may find that you end up with only one or two templates.
Then hire an artist/designer to design the overall graphical look. Have him design several screens. Don’t forget to include both static web and blog type pages. Once those designs are converted to CSS, you should be able to plug the design into the theme you’ve chosen.
Result. You’ve now got a quality theme with a look that shouts “BUY FROM ME!”
Lesson Learned #2:
If you’re going to do this regularly … spend some money and get some designs done in advance.
It’s a lot easier/faster to get a site up if you don’t have spend time figuring out which theme is best. And then have to test the theme to make sure it actually works.
So better to spend some money. Get a developer to put together a basic framework or three. Keep it flexible. Keep it simple. Make it easy to modify.
Then hire an artist to put together a number of pages for you (meaning colour schemes, background art, and banners. All the graphics you will need).
Then when you start a new business or change an existing one, just select the form, select the theme and put them together.
Nice, easy, simple. In the end cheaper too!
The one constant …. Change
5For those of you who were hoping I’d start keeping this blasted blog up to date …. sorry.
So what’s happenin’ now?
We’re changing again. We’ve updated the TrainingNOW site to better capabilities and are now going to host LearningCreators.com on it.
Why? Mostly because the site we have now is a proprietary blog tool (DOTEASY provides it) and is actually located in a different location. So Google et al. thinks this is a seperate site.
We, on the other hand, think it should be part of the main LearningCreators.com site.
By moving this site over to the upgraded TrainingNOW site, we get to use WordPress (much more powerful) and also to include it inside the LearningCreators.com site.
But of course, there’s a heck of a lot of work involved. So that’s my focus over the next week. New blog entries need to wait until I can move the site over.
But I will be back …. probably with some comments on spending money.
Keep Learning & Get Earning
Glen Ford & The LearningCreators team.
2 Reasons To Write How To Books Part 2 – Publishing Your Book
4The second major reason to write how to books is because you want to sell them. There’s two major ways you can sell how to books.
The first is the traditional method. You can sell your book to a traditional publishing house (Random, McGraw Hill etc). I don’t have the space in a blog to discuss that technique in depth. However, the basic process is to:
- Build a list of agents who are currently looking for authors
- Create a package (letter, outline & 2 chapters) to sell the agent
- Mail out the package to the agents
- Follow up as appropriate
- Repeat 1-4 until successful (or you get feedback saying you’re wasting your time)
- Create a detailed package to sell the publisher
- Send the package to the agent
- Let the agent do their job
Once the agent is successful, then you need to think about promoting your book.
The second way to sell is to self-publish. Now there are several ways to do this (including imitating traditional publishing) but the best method is as part of a information products business. Effectively, your book becomes one in a set of products which teach the customer or client a particular skill.
You’ll find as you try this that a real book is a big credibility boost. Yeah, sure you can get little PLR eBooks for $7. But a real book (100-200 pages) or ebook (60 pages) will get you both recognition and a good return. The problem, of course, is that video is both easier and more effective. However, it doesn’t carry the same cache. So when you design your product funnel you’ll want to fit a book in there somewhere if only to boost your credibility.
Now here’s the good news. All that work you put into learning our system is transferable. It works for any media you choose to put your course into. Of course, there are differences — which is why we recommend starting with a new content map for every media. It’s also why we teach the whole system in media based chunks. But the basic technique and process is the same no matter the media.
So get out there … get learning and get earning!
Glen Ford
2 Reasons To Write How To Books Part 1 – A Book As A Modern Business Card
3A little while back I posted a blog entry with a link to a free webinar on Expert Marketing. But I never really explained why it was important.
There are many reasons you might want to write how to books. But from a business viewpoint there are two key ones:
- Making money by selling the book
- Making money by giving away the book
We’ll deal with the first tomorrow. Today I want to talk about giving the book away.
One of the concepts that bricks and mortar businesses find hard to understand with internet business is the concept of freemiums.
There are three things that you can sell with any business. You can sell the product or service, you can sell your relationship with the customer or you can sell your expertise. (If you want more information check out this free webinar on Expert Marketing – not even an opt-in).
I’m not going to get into it but while the first two are possible on the internet only selling expertise really fits the media. After all people can’t see or touch the product over the internet. As for relationship — it’s hard to convince someone that you’re their local neighbourhood supplier from another continent!
But convincing potential customers that you really know what you’re doing is easy. All you have to do is give them a sample. A freemium! Think grocery store samples. But rather than selling the product you’re selling the ability to identify a solution — your expertise.
Books are perfect for this. They’re high perceived value, they explain points of view, and if done well can impress.
For a bricks & mortar business they can be a great introduction. But don’t just think business card. Think resume. Think salesman.
A free book costing less than $10 can easily generate thousands of dollars in business. How? By convincing your client that you are the one to call!
Physically Writing Your eBook – Be Lazy Let Someone Else Do it
3Now I’ve got to admit that this was a bit of silliness on my part. After all, I only know one author who was able to use a secretary to write her books. Now admitedly she used four (one at a time thank goodness) and I’m sure that there are more. But I only know of one. The rest of us are just too blasted poor (and/or cheap but that tends to follow).
But if you’ve got the money … or a spouse or child with aspirations to an obsolete skill, using a secretary is certainly a viable method.
The advantage is that you get to blurt out your book using the fastest transmission method possible. Plus, because it is a live person, any problems with understanding should be questioned immediately. And although you won’t have the words in front of you immediately, you will have them back very quickly. (The lady mentioned earlier used four secretaries so she could have the result back the next day). And because your secretary is retyping it, they can perform an edit before you even see the written material. Imagine, having no typos and all the right it’s/its/its’ in the right place! At least in theory.
There is only one real disadvantage to this technique … $$$$$$$$ Unless you are born to money (The lady in question was a Lady, as in English Nobility), or are the CEO of a major corporation (and stealing secretarial time isn’t frowned on), the sad truth is that most of us can’t afford to use a secretary. Or at least, can’t afford to waste their time on transcribing our books.
Now if you can afford it on the other hand …..
Picking up where we left off … A Fourth Information Product …
1Okay, so far you have a seminar or webinar that you’ve recorded. You’ve turned it into a DVD which you’re selling for $47-97. You’ve transcribed it as a report which you’re going to give away as a bonus. And you’ve converted the seminar to audo only and put it on to a CD or mp3 as a podcast. Now you’ve got your giveaway or a monthly bonus for your continuity program.
But I also mentioned (two weeks ago ( oh Great Bubblefuzz — I am so falling behind!) . that there was a fourth product you could create.
The fourth information product is an interview.
Listen to the presentation. Write down a series of questions whose answers are in the seminar. Then edit the mp3 (or audio) to make your seminar sound like you are answering the questions. Then get someone (a partner or JV or just about anyone reallly) to act as an interviewer.
All you need to do is record the two of you making the introductory chit-chat and concluding chit chat. You know the one that goes “Hello and Welcome to <your name>. Thank you for joining us today.” “My pleasure”. and so on. It will also help if you record some mid-interview joking around to break up the interview.
Then get your interviewer to ask the questions. Edit it all together and voila! You have an interview.
You may find you need to add some transitions to make your “PowerPoint Responses” sound like you’re answering a question but you’ll find that many of the questions can be answered directly from the recording.
Use it as your giveaway or as another benefit.
Have Fun! Keep Learning! And Get Earning!
Glen
Okay, so far you have a seminar or webinar that you’ve recorded. You’ve turned it into a DVD which you’re selling for $47-97. You’ve transcribed it as a report which you’re going to give away as a bonus. And you’ve converted the seminar to audo only and put it on to a CD or mp3 as a podcast. Now you’ve got your giveaway or a monthly bonus for your continuity program.
But I also mentioned (two weeks ago ( oh Great Bubblefuzz — I am so falling behind!) . that there was a fourth product you could create.
The fourth information product is an interview.
Listen to the presentation. Write down a series of questions whose answers are in the seminar. Then edit the mp3 (or audio) to make your seminar sound like you are answering the questions. Then get someone (a partner or JV or just about anyone reallly) to act as an interviewer.
All you need to do is record the two of you making the introductory chit-chat and concluding chit chat. You know the one that goes “Hello and Welcome to <your name>. Thank you for joining us today.” “My pleasure”. and so on. It will also help if you record some mid-interview joking around to break up the interview.
Then get your interviewer to ask the questions. Edit it all together and voila! You have an interview.
You may find you need to add some transitions to make your “PowerPoint Responses” sound like you’re answering a question but you’ll find that many of the questions can be answered directly from the recording.
Use it as your giveaway or as another benefit.
Have Fun! Keep Learning! And Get Earning!
Glen












