Building an eBiz

Random Thoughts relating to building a business especially an ebusiness

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Make Money Quickly By Writing an EBook – Money! Wealth! Fame! – Borsht!

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I normally try to stay out of the whole traffic and marketing field. Instead, I focus on planning for success in writing books and eBooks. But I answer questions from my clients. (Yes, I really, really do that… me, personally).

And anyone who is writing books or eBooks is going to get into the problem of marketing those books. So I get these questions about how to market ebooks. Sometimes effectively disguised as planning for marketing and sometimes not so effectively disguised.

Today, I got an email from a client in South Africa.  (You know who you are and no one else needs to know.) And frankly, it ticked me off.    :mad: Not at my customer, but at some of the pseudo-gurus who’ve sold him a bill of goods. You’ve seen these [watch the language - ed.} or at least their headlines ... Make Money Quickly By Writing an Ebook. Books Make Money! Wealth! Fame! :evil:

Borsht! [okay, I'll let that one through, but watch it - ed.]

Can you make money with books and eBooks? Yes, you can. Especially with eBooks, now that Amazon and the Kindle are doing the marketing for you. Pick your keywords right, price your eBooks low (in the 2.99 – 9.99 $US range) and you’ll make some money. How much depends on a number of different factors.

And if you’ve got an existing business, you can use books and eBooks to make even more money. They can help you to sell product or services. In fact, they can create a reputation for you that draws high value to your business, while it’s gaining you new customers. So you end up winning both ways.

There is no question that writing books and eBooks can be the basis of a valuable business.

The problem is the promises that are made around that business. “I can show you how to make $10,000 a month in 30 days”. “I can have you selling $100,000 a year in 2 days” Right, we’ve all heard the claims. And in 30 days, they’ll have shown you how.  Or sent you the eBook, which will take you about 2 days to read.

The result is that people like my customer end up putting the comma in the wrong place and end up believing that they can make a living on the internet. Which is fine if you have a job and aren’t looking for a way out of the dole queue.

The thing is you can make a living on the internet by writing books and eBooks. It is possible to build a real business. In fact, there are several ways you can do it. However, building a business on the internet is just like building a business anywhere. It takes time, energy and money. If you don’t have the money, you need to put in the time and energy. If you don’t have the time and energy, you need to spend money.

There is no free lunch.

And unless you’re insanely lucky, and very well connected — as well as talented — it’s going to take time to build your business. It isn’t going to happen overnight. You need to build relationships with your customers. You need to build relationships with your affiliates. And you need to build a relationship with your traffic sources. And building a relationship — any relationship takes time.

And it takes skill and knowledge. You need to know how to go about it. You need to create a system. You need to practice the system. Even if you buy a system for selling ebooks, you’ve written over the internet, you need to make it your own. You need to make your mistakes. Is it hard? No. But it takes time to learn how to write and market eBooks over the internet.

And that takes time, energy, perseverance and money. Not hype.

(I did tell you I was ticked about this … in fact, I’m so ticked I’m going to make my customer’s email the inspiration for this week’s blog posts. More coming soon!)

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Freelance Writing Tips for Begining Book and eBook Writers

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Everyone has to begin somewhere. No one just leaps into the top spot in an industry. Or starts off knowing everything there is to know.

And that is especially true with freelancing. It doesn’t matter what type of freelancing. Computer work, software design, art, writing, bookkeeping. And it doesn’t matter how long you’ve been working in your field. Freelancing in a field is different than being an employee in that field.

Maybe you’ve written your first book or maybe your third eBook and you’ve gotten a taste for writing a book. So now you’ve decided you like it and you want to become a freelance writer.  Good for you. But you’re going to find it’s a whole different world.  So in this blog entry I’m going to share some tips to help beginners in freelance writing. To ease the transition as it were.

1. Freelancing is a business.

Being a freelancer might seem at first glance to be a form of employment. But it is a business and you need to think in terms of running a business. That means like any entrepreneur, you need to spend time working on your business. In fact that is your priority over working in your business. You are no longer a writer — you are an entrepreneur. So think and act like one.

2. Rainy days come sooner than you think.

One of the main pieces of advice that debt counselors give is to put away roughly six months of earnings. As a freelancer your goal is to put at least a year’s earnings away. And you need to start as soon as possible.

3. Time is a limited resource.

As a freelancer you’ll soon learn that you are being drawn in many different directions. If you let it you’ll soon find yourself spending too much time on one part of your business and not enough on another. You need to ensure that you are allocating time to each of the major elements of your business – marketing, finance, information, production. Each is important and each needs your respect and involvement.

4. Sometimes it pays to not do things.

Some people believe that no one can be an expert in everything an entrepreneur does. That’s just not true. In fact it’s easy to do. But what is true is that it isn’t wise to do so. In any job — especially running a business — there are jobs that you don’t do well. There are jobs you don’t enjoy doing. There are jobs that are worth less than other jobs. There are jobs that anyone can do. There are jobs that require specialized knowledge. And then there are jobs that you need to do yourself. And jobs that will earn you more by doing them. As a freelancer you need to identify which group those jobs belong to. And then hire someone else to do the less valuable, less enjoyable, less suitable jobs.

5. There is no such thing as downtime.

As an employee there will be the occasional period of unemployment. And vacation time. And holidays. And other than searching for a job most people take those times as relaxation time. As a freelancer, you will be out of work far more often. But that downtime isn’t. You need to spend the time wisely. Tip number 3 applies even during downtimes. Even if you allocate the time to vacation!

6. Showing is better than telling.

One of the key marketing tools you must develop from the first is a writer’s portfolio. As an employee your main tool is your resume. Not because it’s the best but because the person hiring uses the same rules for everyone. As a freelancer you’ll find you get hired by two disparate groups — those who know how to hire a writer and those who don’t. Your portfolio is what the people who know will want to see. So build it quickly and keep it up to date.

7. Keep your own counsel.

Complaining is an old privilege of employment. However, you’re not an employee. You need to appear professional. And professionals know how to keep their opinions to themselves. So don’t get involved in employee bitch sessions. While your customer isn’t always right, they are your customer. And their business is their own to run. Not yours.

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Writing a Book – Why You Need To Get Motivated

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Why is motivation so important? Why do you — the writer — need to get motivated?

Okay, let’s start at the back end.  I’m a little backwards so it’s appropriate. The answer is simple. Writing for the sake of writing is eating the cone and leaving the ice cream. It just doesn’t quite cut it. If you write, you want to be read. And when you get right down to it, reading is a purchase decision. You are buying the information even if the  only thing you pay with is your time. And like anything else, people buy because they have an overwhelming desire for the benefits. In other words, they buy because they are motivated. If you know the detailed reason for that, you can write a book that fulfills that desire. Do so and you will be guaranteed an audience.

Okay, so obviously it has an effect when writing your book.  It needs to show up in your subject matter. But how does it affect you when you are actually writing?

Have you ever heard the complaint, “I can’t seem to find the time to write?”

I know I do. It’s one of the most frequent complaints I hear.

There are three main reasons that writers have problems finding the time to write:

1. Writing is too hard
2. You’ve filled your time with other stuff
3. You aren’t motivated.

Motivation is one of the core success factors in writing a book.  Writing a book is not like writing an article or an essay for school. Those are just sprints. Writing a book is a marathon. And you need to write the way you run a marathon.

No matter how good your writing system is. No matter how simple it makes the process of writing a book, writing will never be a simple task. It’s hard. Welcome to reality. Writers write because they have to. Very few write because they love the act. As Dorothy Parker, the American poet/writer/critic , said “I hate writing, I love having written.”

We always try to avoid doing things that are difficult. We’ll do whatever we can to avoid starting. That’s just human nature.  In order to overcome this resistance, you need to have a very strong reason to overcome this. We just happen to call this reason “your motivation”.

Not only do you want to avoid starting difficult tasks, but also you’ll want to stop in the middle. No one wants to continue to bang his or her head against a wall. It tends to make a mess of both your head and the wall. And it leaves you with a headache. If something is hard to do, you’ll want to put it aside.

Knowing what motivates you and then making certain you are aware of that goal, will help you to overcome the difficulties involved in writing a book.

(Unabashed commercial time here: I’ll be writing some more on this topic over the next little while. If you don’t want to wait check out our 2 DVD course “Finding the Time to Write: Time Management for Writers” )

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U.S. Justice Dept. After eBook Publishers

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When I first entered the eBook business, you HAD to publish your own books. (Unless you wanted to go the Clickbank route. ) Prices were high (compared to print books) and learning content providers were known to misrepresent their reports as eBooks. And the major publishers toyed with eBooks but basically considered them as irrelevant.

Then came the Kindle from Amazon and other similar products.

Last year, Amazon tried to force the major publishers to sell their eBooks at much reduced prices. Ultimately, Amazon had to back down. However, they did succeed by introducing the 70% royalty for books under $9.95. Self-publishers and the market did what force, threats and banning couldn’t do.

Unfortunately, other sales outlets aren’t as open-minded as Amazon. Getting Apple, Kobo or Barnes & Noble (the Nook) to carry self-published eBooks is an exercise in frustration — especially if you are from outside the U.S.A. (like TrainingNOW). Simply put, most of the booksellers haven’t gotten the new business model yet.

In any case, the U.S. Justice department has announced that it will investigate the “Cartel” practices of Apple and the big publishers. You can read more about this on ZDNet (part of CBS Interactive) Justice Dept. to sue Apple, other publishers over e-book ‘cartel’ . The European (antitrust) Commission began a similar investigation about three months ago.

It will be interesting to see what the fallout will be.

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Oh the joys of Internet Marketing Part 2

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Aka

What do You Think of Our New Look?

Welcome to our new website. What do you think?

As I mentioned in my last update (a month ago?!?!??!!! oh, my word!) WordPress once again messed me/us up. An upgrade to WordPress combined with a theme that was no longer maintained basically shut down this site (and many of the rest). The other sites were fairly easy to recover. This one wasn’t.

So I revised the site.

And voila! (If a month’s worth of work can be said to be a case of “Voila”).

Our old site was a mix of WordPress, phpBB, PHP and good old fashioned HTML. Which are a lot of acronyms meaning that maintenance was a bit of a horror.

Our new site is now mostly WordPress. Mostly because I haven’t replaced all of the site — yet. However, now that I’ve got the majority replaced, I can replace the remainder at my convenience.

Unfortunately, with any replacement of this magnitude, there are ummm “growing pains” — also known as “oops”. So if you run into one, please accept my apologies in advance and please let me know where. Thanks mightly.

Also please feel free (please, pretty please) let me know what you think of our new site.

Thanks muchly

Glen & Paul
& the LearningCreators team

P.S.

Do you like the pattern at the top? It actually has meaning. Over the next week, I’ll explain what the two diagrams mean.

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Oh the joys of Internet Marketing

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I’m ticked …

Notice my site … changed a bit hasn’t it.

Used to look consistent.  Now … not so much. Used to be a mix-mash of traditional html, WordPress blog and forum. But at least it looked consistent.

Now not so much.

That’s not the least of it. I use WordPress to drive a number of sites that are part of the TrainingNOW family and a number of other companies (e.g. VProz) that I’m either involved in or otherwise have a relationship with (i.e. maintain). The problem is that WordPress broke all my sites in the last update.

Yes, I said broke my sites.

As a “former” techie, this ticks me off. But then again, I come from a platform that doesn’t EVER have legacy code in the way PCs do. Upgrade? Cool. But it had better not break what went before or it’s back to the drawing board. Which means there’s always new stuff to learn without unlearning the old. But that’s a heck of a lot easier than rewriting a million dollars in application code. (For the techies in the group, any html in pages was lost, workarounds around the menu stopped working around, and plugin options suddenly stopped the plugin from working. And oh yes, the theme I was using is no longer maintained so I couldn’t even keep the look consistent.)

But, since we’re all internet marketers here, I’m going to ignore the details and focus on the business effects.

Yesterday, was supposed to be a day of writing a new course. This week is turning into a write-off as appointments get in the way of producing. What was supposed to be a day of squeezing production between the appointments ended up being a day of fixing webpages. Including one that allowed my customers to download a product they had paid for. (At least it didn’t affect LearningCreators!). What really hurt was that this download was actually hit three times by the “changes”. No sooner did I fix one problem but another further down the stream appeared.

So what can we learn from this?

  1. Being able to download product is critical. (That means test it in full and fix it immediately).
  2. Don’t upgrade WordPress (or its plugins and theme’s) unless you have time to verify it hasn’t broken anything.
  3. If the pages need to appear consistent, then use WordPress for the whole site (not just the blog).  Replacing a theme is easy. Replacing a theme and customizing it to look like your brand is not that hard. Replacing a theme and then customizing it to look identical to the html version is a major pain. (Technically, you can use a common CSS. But since WordPress has added improved Page handling, it isn’t necessary).
  4. Identify your critical processes (such as product delivery). Always have a backup ready to go at a moment’s notice. The backup should appear as transparent to the user as possible.
  5. Be flexible with release dates for product. Build in lots of time between completion and release. Then hope and work toward not needing that time.
  6. Watch the upgrade sequence. All themes and plugins should be upgraded shortly after a major WordPress release. If not, you need to check that they aren’t obsolete. If they are then you need to start the process of replacing them.
  7. Be flexible. Stuff happens. And always at the worst possible time.
  8. Don’t overcommit. You’re running a business (and have a life). That means you need to make appointments. But don’t let the number of appointments overload your ability to work on the business.
  9. Balance is needed in your business. Too much production and not enough marketing and you won’t sell. Too much marketing and not enough production and you won’t have enough product to sell. Too much production and/or marketing, at the expense of not enough administration and you could find yourself not being able to deliver what you sell. Or know what has sold and what you should produce. (Okay, I’m cheating here. This is actually something I’ve learned over the last six months. I just had it reinforced.)
  10. Project management rules are really business rules. The good habits that I’ve learned as a project manager are the same habits I need to remember as a business manager and entrepreneur. (Or vice versa)

Good luck with your business!

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If You’re in the IM Business

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Since I’m in the “expert” business — in all my businesses — I follow a number of the so-called “gurus”. Unfortunately, some of them seem to know what they are talking about but frankly price their products out of my range. Understandable, they are looking for people who are at the next stage up from me. Cool. I understand that. Fortunately many of them give away a lot of great information.

One  of those gurus I follow is a fellow by the name of Frank Kern. He is a master of the live video and his giveaways are always valuable. One of  his yearly giveaways is The State of The Internet Address — lots of American xxxx of course but then again it is a pastische of the US President’s State of the Nation address. If you click on the link you’ll open the video up in another window.

Watch it. The information it contains is essentially what I’ve been preaching for years now. But it’s something that a lot of “gurus” seem to ignore. Besides it is a good example of how to work a camera.

BTW — no, I’m not getting anything from this recommendation. (Silly me)! I’m suggesting it because I agree with him. On the other hand, be aware that he is going to be selling at the end.

So what does he have to say in summary?

  1. To succeed you need to have:
  1. Technology (least important) (e.g. push button traffic)
  2. Marketing (not as important as we think)
  3. A Magic Bullet Product (most important) (i.e. the perfect product to solve your customer’s most important problem)
  • Primary Mission is to help your community and make money in the process
  • We should focus ourselves on
  • Purpose is to deliver the right marketing message about an excellent product to the right market at the right time. (varies for Markteing and Technology)
  • There is no money in marketing only in the sale of a product
  • The second biggest problem is a lack of concrete goals and a simple plan to get there
  • The biggest problem is a lack of something absolutely amazing and truly revolutionary to sell to your community.
  • Bad equation … the more information I provide the more value I provide
  • Good equation … our customers want a specific result
  • Need to focus on how to quickly & efficiently solve our customer’s problems.
  • You have successfully created a magic bullet when you can efficiently guide your customer toward an end result which will provide massive transformational value in his life.
  • Three steps to create value (i.e. sales)
    1. Generate leads through advertising (and we always pay for advertising)
    2. Convert leads into Customers (through good salesmanship)
    3. Delight your customers

    Hope this helps in developing your own bullet product!

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    How to Improve Your Writing in One Step

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    One of the problems I have is that I’m often forced to squeeze my time.  I’m also an insatiably curious fellow.  That’s why I leave research to my business partner. Frankly it plays to my weaknesses — time and terrier learning.

    One of the solutions I have found to that problem is to play videos and audios in the background while I write.  Or at least put words to pay since I typically have written the piece long before. It saves time, and I learn and work at the same time. For most of my findings the amount of attention I pay to the background is sufficient to learn the material.

    Unfortunately, every once in a while I find my self stopping and paying attention to the background “noise”. Even worse sometimes I end up putting my work aside and picking up another page to begin work on an idea that the “noise” has burned into my brain.

    That is the nature of this video I found on the TEDxWaterloo site.

    One of the core elements of the Content Mapping system is determining what it is your reader wants to read. You never want to bother writing anything that your reader has no interest in. It doesn’t matter what media you choose. In fact, you need to do this no matter what business you are in (it applies outside of the Expert/Information Product/Training business too).

    In the full Content Map system, there is a whole process associated with identifying and building upon this.  In the Content Map itself, one half of the map is concerned with documenting and communicating that information to your hindbrain.

    In the discussions on delivery, I regularly bring up the concept of presenting as though you were conversing with your audience. You want to sound like a conversation around the kitchen table. Or a bar if you’re more comfortable there. Or your living room Chesterfield. You need to talk to your audience in the natural way that you speak with your friends.

    It is seldom that I have heard these ideas brought together and spoken of in quite so succinct and well thought out way.

    So I present to you The Walrus … (in the much more agreeable and entertaining form of Shelley Ambrose)

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    How to Find The Time To Write (part 3)

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    Welcome to the third and last of the series of free videos on “Finding the Time to Write”.

    If you want more information on this topic, check out http://www.learningcreators.com/buyvideoa.htm. There you’ll find a 2 DVD home study course on this topic.

    Now so far, we’ve covered the three areas that you need to focus on in order to “Find the Time to Write”.  They form what I’ve called the Work Equation. Unless you balance them, you’ll never find the time to write your book. You’ll just go from one problem to another.  You fix one problem and you find another reason not to write. Just because it’s a series of excuses doesn’t mean it’s your fault. It just means you haven’t solved the whole problem.

    Next, we covered the solutions to the whole issue. This is what we need to do in those three areas in order to ensure that we solve the whole problem.

    We need to:

    • Motivate ourselves – and keep our motivation up
    • Find 4 hours of time per week as a minimum

    And

    • Make it as quick and easy as we can to write

    Motivate, Find the Time, Use a System. Do one and the problem will reoccur. Do all three and you’ll succeed.

    Cool.

    Now today, I’m going to give you three tips — one in each area — to help you create your own system. By the way, these are different tips from those in the DVD workshop.

    So let’s get started.

    First off, you need to build your desire to write your book. To do that you need to motivate yourself just like you would for any other employee. And then, you need to sustain that motivation.

    Picking the best motivation involves a number of models that I frankly don’t have time to show you in 5 minutes. In our two DVD course, we can go through the most important but in 5 minutes, there’s just not enough time. Sorry.

    So my tip, instead, is going to focus on how to sustain your motivation. How to actually motivate you after you’ve chosen your motivations.

    All of the windows operating systems – XP, Vista, and 7 can replace the picture you use behind your desktop. With Vista and 7, you can use a slide show. With XP, you need a tool you can download from Microsoft.  If you use a Mac, you can also do a slide show.

    Find yourself pictures that illustrate why you are writing your book. Find pictures that illustrate what is motivating you. Pictures that will inspire you. Then use a picture manipulation tool — Paint will even do the job — and add a phrase or sentence to drive the point home.

    Then all you need to do is add the pictures as a rotating slideshow desktop.

    Whenever you aren’t taking up the whole desktop with a program, you’ll see the reasons for writing. Even if you only see a part of the picture, it’ll help to focus your mind on your motivations to write a book.

    Now the second part of the solution is that you need to find the time to write.

    So how much time are you going to need?

    At your most efficient, you can expect to write about 5,000 words in one morning.  Now for most people, that’s also the most you can reasonably expect to write in a day. That means that for a 100-page book you’re going to need about five writing days or five four-hour blocks of time to write. Plus you’ll need a little bit for research and planning. But that you can squeeze in anywhere. We’re talking an hour here, an hour there.

    Once you’ve eliminated all the time you waste, you may find that you still can’t get enough time to write a book. So try hiring a temporary worker to take on one of your tasks. Writing your book is presumably worth more than the ten or twenty bucks you’ll spend on getting your lawn cut. Or on babysitting or on cleaning the living room. Check out your local high school. They sometimes have students who are looking for spending money. Or even work-terms. Having a research assistant for free, may help you finish your book sooner.

    The third part of the solution is a little more complex. It’s the system you use to write. It’s more complex because it includes the writing processes but also your environment and your work habits.

    Your environment has a major effect on how fast you can write. But sometimes it’s good to slow things down ­­– slightly. This preparation time can help you to focus yourself on your writing. That’s part of the reason you should always edit your previous day’s writing before you begin today’s writing.

    Creating a ritual — any ritual — will also help. It doesn’t have to be complex. In fact, simple and fast is better. But it says to your brain — “It’s time to write now.” For example, checking my backpack to be sure my computer, my notebook and my pens are in the backpack is part of my ritual. Even though it’s done about fifteen minutes (or more) before I write. It helps me to prepare.

    To create a ritual you need to do something the same way, every time.  That causes your brain to link the steps. And that means that one of those steps needs to be writing. So when building the ritual you absolutely MUST produce some writing. The second sub-tip is that it takes roughly 28 repetitions to create a ritual or habit.

    Okay that’s the end of the video course. I hope you found it interesting and useful.  Thank you for your time and attention.

    If you want more information, you can always check out the blog. However, we also have a 2 DVD home workshop that covers the information in these three videos in much greater detail. Now this home video workshop is essentially the same information we had in our full day live workshop.  We’ve even included the same exercises that we used. We’ve just called them homework. So this is over two and half hours of pure information.  Plus guidance developing your own responses — your own customized solution. We walk you through the entire process. From identifying where you are weak to choosing where you are going to write. And everything in between.

    You can find out more information  by going to http://www.learningcreators.com/buyvideoa.htm

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    How to Find The Time To Write (part 2)

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    “The artist is nothing without the gift, but the gift is nothing without work“

    Emile Zola (1840-1902) French artist and philosopher

    Welcome to the second in our series on “Finding the Time to Write”.

    Now in the last session we discussed the real problem that we have. We cover it up by calling it “Not enough time to write” or some such excuse. Let me be clear here. I’m using the word excuse here because it focuses on a symptom or a solution.  Unless we focus on the real problem, we won’t be able to solve it. What’s the real problem? The real problem is simply “Not being able to get our book written”.

    Examining that problem led us to the Work Equation.  When that equation gets out of balance then we can’t get any writing done.

    Cool so far?

    Okay, in the next six minutes or so of this session we’re going to talk about identifying a solution to our problem.

    So how do you get the Work Equation back into balance? How do you make sure that you are really going to write?

    The answer is that you need to deal with all three elements of the work equation. Doing just one won’t cut it. That’s why you get the usual advice that just doesn’t seem to work.  It’s not that it’s wrong per se. It just doesn’t work because it focuses on only part of the problem.

    Yes, the solution is personal. My solution won’t work for you and your solutions won’t work for me. That’s fine. And yes, you can make poor decisions and poor choices. It’s unlikely given the problem but you can do it. Nevertheless, it’s not you.

    The advice you usually get won’t work for anyone … except in a few unusual cases. It’s the advice itself that’s wrong.

    In the last session, I gave the three most common versions of advice that are used to fix the problem of not being able to write a book. You’ll notice that “Figure out why you’re writing” and “Visualize the result” are focused on building the desire to write.  “Just get it done” is focused on the system.  Okay, I’m being generous here. Some people just like being cantankerous.  But I’m going to give them the benefit of the doubt. I’m going to focus on the positive here and presume they are talking about following a particular system.

    The fourth most common piece of advice I didn’t really mention last time. It is usually referred to as building time management skills. This is focused on the ‘available time’ part of the equation.

    And that’s why they don’t work. They’re all attempting to fix all of the problem by only fixing part of the problem. And since they don’t fix the whole — something else just goes wrong.  You get past that bump and run into a wall.

    So how do we deal with the whole? How do we fix the whole problem?

    That’s where the three elements come in.

    Now the first element is Desire. To build that up we need to focus on motivating ourselves. No different than any other employee. Just part of being a manager. We have to work too. We’re employees too. So you need to manage yourself. And part of that management is to keep yourself focused and interested in producing. In other words — motivated.

    Now there’s two parts to motivation. The first is to figure out what will motivate you. “Figure out why you’re writing” as the guru said. Not entirely bad advice, just incomplete. The second part is that you need to continually reinforce the motivation. Motivation fades with time. It’s not a one-time effort. You need to continually motivate yourself.

    The second element is Time. Let’s get practical here for a second. If you don’t have at least four hours to write per week, you’re never going to finish. Sorry. Even at four hours a week, you’re going to have a problem maintaining your motivation over the two months it will take to write a short 100-page book. So you need to find the time. And that means you may have to adjust your current schedule.

    Look, we’re all busy today. I don’t know anyone who can just sit around for four hours a week. Or anyone who has a spare 24 hours to spend in a week. If you want to write, you’re going to have to become more efficient and more effective with your time. You’re going to have to steal minutes from other tasks.

    Finally, the third element is actually three separate elements we can combine into one. Overall, I call it “The Effort Involved”. The solution to that piece of the pie lies in what we term your writing system. Now, I’m changing hats here for a second and talking from a Process Analyst point of view here. That’s why the “We”. It’s plural not royal. Okay?  A system — any system — consists of process, environment and agents. How you write is the process. You’re the agent in this case, so we’re really talking about your work habits. And by environment, we’re talking about where you write. Mix them together and you have a writing system.

    And your writing system determines how long it will take you to write and how easy it will be.

    So the solution to finding the time to write is really a combination of Motivation + System + Stealing Time from your busy day.

    Now here’s the kicker. You’re going to have to determine the details of the solution yourself. Why? Because it needs to be customized for you. What works for me won’t work for you. What works for you won’t work for me.

    However, there are commonalities … ideas that I can share from which you can pick and choose exactly what you will use. And that’s what the next session will be about.

    I hope you enjoyed this session and that you found it useful. In our next and last session, I’m going to give you three practical tips to help you develop your solution to the problem of finding the time to write.  And I’ll also have a very special offer for you.

    Next & Last Session – Due Friday!

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