When Do You Want to Transcribe A Seminar?

Last time I told you not to believe people when they suggest you should use a transcription to create your entry product — your ebook. And I gave you a whole bunch of reasons for not doing.

Now, I want to be very clear we are talking about transcribing a seminar here. Next week we’ll explore some of the alternative methods of writing ebooks. And transcription will raise its ugly head once again … but nicely!

But when should you use a transcription of a Seminar?

In a single sentence — when you want to add value without adding content.

Huh??? Okay, let me illustrate. Say you have a 2 hour seminar you’ve recorded.  And you want to release it as a stand alone product. Cool. Copy it to DVD and then use someone like www.kunaki.com to package and distribute it. Fine you’ve now got a medium priced backend product. Worth say between $47and $97.

But you need to make the DVD more valuable. Either to make the price easier to swallow or to increase the price. Now you could add a whole bunch of bonuses. Which is the usual technique. But what if you don’t have any bonuses related to the product? And for whatever reason you don’t want to add content.  (Trust me, there are lots of reasons to avoid it). How can you add without adding. Quick way is to transcribe the DVD. A little bit of editing and formatiing and you have a bonus.

Now, you’ve got 3 products from a single source. What’s the third? Record only the audio, re-edit it to remove the dead air and put it into an mp3. There you are 1 product and 2 bonuses. All from the same source.

Of course, you could go one step further …. (gotta get you back on Friday somehow!!).

Have Fun! Keep Learning! And Get Earning!

Glen