Why Create Ebooks … Part 2 For Consultants and other Professionals

Consultants and other professionals rely on their reputation. After all, what are you really selling? Your time? Well, you may be selling that but that’s not what your client is buying!

Your client buys a solution to their problem. They determine that you are the solution by several techniques:

• past or current experience or knowledge
• your reputation
• recommendations from colleagues
• recommendations from friends
• recommendations from suppliers
• testimonials
• gut feelings
• amongst other ways

Writing your own book — ebook or otherwise — will help you with four of these.

When you get an inquiry just send out a “complementary” (i.e. free) copy of your book (or an email with your book). Tell the client, “Read this first. It will tell you what I’m all about and give you a feel for what I can do for you.”

If the client reads the book, they will have personal knowledge of what your philosophy is. That’s the best technique.

The fact that you have a book will increase your reputation. That’s two out of the four techniques with one mailing — pretty good huh?

If you publish your book traditionally, then you have a recommendation from the publisher and the bookseller…. suppliers with great influence.

In any case, you typically will have testimonials on the back cover (called cover copy).

Three to Four Positive Recommendations with just one EBOOK or traditional BOOK!

As my uncle says … “You can’t beat that with a stick!”