How I Learned to Love

 Writing eBooks

And Built My Own Profitable eBook Business in the Process!

So you've done your keyword research. Written your sales page. Posted your website. Bought your guru's "Make big bucks on the internet" and read it -- twice! And you sit down to write your knowledge product and --- nada, nothing! Ouch! That easy way to make money suddenly doesn't look so easy now, does it? And the guru's advice doesn't do anything to help in actually producing something to sell!

Been there, done that ... got the battle scars! Frustrating isn't it? Knowing that success is there, just out of your reach. So close you can taste it. And not knowing how to get there.

Let's face it, being an author of books of any type is no fun. It's hard work! That's why so few self-styled authors actually finish their great novel. And why even fewer make a living doing it!

There’s got to be a better way!

And I've found it! A way to make it so easy anyone can do it ... at least for technical ebooks.

And not only am I going to share it but I've got a special, limited time offer for you ... but more on that later.

Ebook writing is no fun ... But what else could I do?

So there I was ... overeducated, overskilled and underemployed. The white hairs were real and I'd been designing systems and processes for most of my working life. But in the last 10 years things changed ... and not for the better! I found myself being "too old" , "too educated", "not right for the job", with "not enough experience" while kids just out of school got hired right away. It was obvious what was happening. One look at my resume and employers were putting it in the "too expensive" pile!

Meanwhile, the bills were piling up and I had a family to feed! Even the idea of working the standard "30 hours of unpaid overtime" week was beginning to look good.

What could I do?

Internet Marketing is just another name for the ebook business!

Like a lot of people today, I checked out the internet marketing and SEO game. Fantastic! Maybe I could build a business on-line? It didn't take me long to realize that if I was going to succeed ... and make any REAL money ... I would have to create ebooks of my own. Even if I ended up giving them away, I needed the prestige of writing an ebook. And bluntly, paying to have someone write one for me was out of the question. Not to mention the fact that if I was going to stand by my product it had to be my product ... not someone else's. And writing ebooks was supposed to be the core of my businesses. I needed to write at least one for each ebook business. 

The problem was I know EXACTLY how much work goes into writing an ebook!

Look, I do a lot of writing in my day job ... when I'm working. I've even done stints as a technical writer, an article writer and I'm already an author of a textbook on project management. Not to mention an award winning fiction writer. I know EXACTLY how much work goes into writing a book!

And I knew it wasn't going to work ... I was desperate not crazy!

So What Do the Experts Say About Writing Ebooks?

So all these gurus are busy telling me writing ebooks is the way to make money on the internet. Design a presentation, write an ebook, write a course around it and make lots of money. $$$$$ BING, BANG, BOOM .. you've got your own ebook business. NOT!

So what are these gurus going to tell me about the create ebooks process. What can they teach me about writing an ebook?

So I go out and buy a bunch of books on writing ebooks. Cool. I'm going to learn a better way to create ebooks. I go out and look for books in the library. I've got books coming out of my ears ... my hard drive is full and my eyes are going cross-eyed.

And do you know what I found?

NADA! NOTHING! RIEN! KEINE INFORMATIONEN!

Not a BLASTED thing!

That's right nothing. Oh, I learned about marketing my ebooks (the same tips my marketing experts were giving away for free). And I learned about choosing topics -- pick a niche, find the keywords, solve the problem -- whoop-de-doo! The same information that every marketing guru and every keyword service out there is giving away. That still didn't tell me how to create ebooks efficiently.

And if I couldn't make a system to create ebooks, I couldn't make an ebook business out of it. After all it's hard to build a business without product. And without a system for writing an ebook easily, how could I  create my product?

There Had To Be A Better Way!

That's when I put my process design skills to work. And it started with a question ...

Why does writing ebooks have to be an organic, artistic pursuit?

My old fiction writing mentor kept saying over and over "Writing is a craft - not high art. No one WANTS to read "High Art". If you want to succeed at the writing game then you've got to learn the craft." If it was a craft then it could be turned into a system!

And a system could be improved. It could be made efficient and it could be made effective. It could be made reproducible and copied over and over. And most of all it could be taught!

The first of the lights went on ... design a writing ebooks system and I'd have it made.

Writing Ebooks As A Process!

So I sit down and I lay out the process of writing an ebook.

And I'm blocked. You see writing an ebook is a simple process. A VERY SIMPLE process. Anyone SHOULD be able to do it.

The problem wasn't in the process. It had to be in one of the tasks or how the tasks fit together.

The key to Writing Ebooks is found in designing training!

That's where my partner comes in. He had a concept for a new training course he wanted to create.

You see, I'm a trained facilitator and course designer as well.

When I was taught to design training courses for adults, I was taught techniques to clarify and organize my material. Techniques to focus on what the student wants and needs to know.  

And while talking to Paul about his new course concept I suddenly realized ...

Writing ebooks is just another form of presentation of educational material. So the same tools should work to create ebooks.

But it doesn't stop with training ....

You see we've already got a great system for designing training. It works very well.

But it took the subject of Paul's course to bring the power of a system to the process of writing ebooks.

What was the subject of Paul's course ? Creativity, Innovation and Critical thinking. 

Systems Theory + Training Experience + Cognitive Theory = THE SOLUTION!

BANG! It all came together in one of those EUREKA! moments.

I had taught courses on cognitive and semantic techniques. Ways to document thoughts and ideas quickly and easily.

All I had to do was combine my training skills with my cognitive tools and then give it a healthy dose of systems design.

It Couldn't Be That Easy,

Could It?

I couldn't believe it. It couldn't be that simple. I had to try it. It worked. Writing an ebook could be that simple! Now agreed, I've used these tools before but they're easy. I teach them all the time, and people all over the world use these techniques. All I've done is tweaked and combined them to make it easy to create ebooks.

So ...

Why isn't everyone using this system to create ebooks?

That's when one of my client's called. Now, I have a problem with this client. You see he thinks he can create presentations. Unfortunately, they are rather unorganized, filled with basic technique errors, and are basically sales presentation pretending (poorly) to be training.

That's when the final light came on.

They've never been taught the basics.

You see, I've noticed that a lot of very smart people seem to have a problem with organizing their presentations. Yes, they can present clearly and well. They sound professional. But designing a presentation or training course is different from presenting.

The answer was simple ... no body knew ALL the pieces they needed to AND were interested in writing such a book ... UNTIL NOW!

So it was possible to build a real ebook business. A business build on the system of writing ebooks.

There is ANOTHER WAY ...

a simple SYSTEM

to Create Ebooks QUICKLY

with minimum effort!

A way that can be copied EASILY! By ANYBODY!

And that's exactly what I've done!

I've designed, developed, tested and tweaked my system until it will work for any subject, for anyone, anytime, all the time!

And now I'm prepared to share it with you.