DT – You’re writing not fishing. Don’t flounder around. Create a detailed outline to paragraph level.

Have you ever listened to a salesperson trying to convince someone of something they don’t really believe? They can never quite get the argument down and instead go round and round in a circular argument. It doesn’t take long for you and their audience to catch on and begin to actively disbelieve. The same thing will happen to you in your how-to book if you can’t explain your position clearly and succinctly. With a book, you will, in fact, have much less latitude for waffling. Your arguments need to be well thought out and clear or your credibility will suffer.