Okay, we’re almost finished our series on choosing the format when creating information products. So far we’ve covered the cost of producing different types of information product, we’ve covered the reputation value and we’ve covered the training value. Today we’re …

Creating Information Products But Which One? Part 7 – Price Read more »

I’ve sort of written about this topic before but for books only and from a slightly different point of view (sourcing). When it comes to strategy there are four ways to obtain an information product or learning content (including books). …

Creating Information Products But Which One? Part 3 – Techniques Read more »