Okay, we’re almost finished our series on choosing the format when creating information products. So far we’ve covered the cost of producing different types of information product, we’ve covered the reputation value and we’ve covered the training value. Today we’re …

Creating Information Products But Which One? Part 7 – Price Read more »

So far we’ve been kind of working up to one third of the decision matrix for identifying which information product you should create … specifically the cost. The next part of the matrix is related to client opinion or more …

Creating Information Products But Which One? Part 5 – Reputation Read more »